Github

The GitHub pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

   • Headline Focus: “Choose the plan that’s right for you.” is a clear and direct headline.
   • User Input: The “How many people do you have on your team?” input allows for immediate personalization and filtering.
   • Tiered Structure: Three distinct tiers (Free, Team, Enterprise) are clearly displayed with visual separation.
   • Visual Cues: The “MOST POPULAR” banner highlights a recommended option. Pricing is prominently displayed. CTAs are clearly visible.
   • Layout: The layout is organized and easy to navigate, presenting key information concisely.

2. Value-Based Differentiation:

   • Target Audience: Each tier description clearly defines the target customer profile (e.g., “individuals,” “individuals and organizations,” “security, compliance, and flexible deployment”).
   • Feature List: The feature list shows increasing functionality and value across tiers, with each tier building upon the previous one.

3. Transparent Pricing:

   • Clear Pricing: Prices are clearly displayed for each tier, along with the per-user/month unit.

4. Addressing Different User Needs:

   • Tier Names: The names (Free, Team, Enterprise) suggest different levels of service and functionality.
   • Target Audience Descriptions: The descriptions explicitly target different customer segments based on their size and needs.

5. Strategic Use of Information:

   • Free Trial CTAs: “Start a free trial” CTA is present for the Enterprise tier.
   • “Join for free” CTA: A clear CTA is provided for the Free tier.
   • “Continue with Team” CTA: A prominent CTA is present for the Team tier.
   • “Contact Sales” CTA: A clear CTA is included for the Enterprise tier, encouraging direct contact for more information.
   • Feature List: The detailed feature list allows for easy comparison.
   • “Compare all features” Link: This provides an easy way for users to see a comprehensive comparison.
   • “EXCLUSIVE ADD-ONS” Section: This highlights additional features that can be added to the Enterprise plan.
   • “Free for public repositories” Note: This clarifies the pricing model for public repositories.