I-Contact

Sending marketing emails is easy with iContact’s business email platform. Go from signing up to sending emails in minutes. No marketing experience required, no strings attached.

The I-Contact pricing section is effective for several reasons:

  1. Clear Hierarchy and Visual Appeal:
  • Headline and Value Proposition: “Start free, pay as you grow” is a compelling headline that immediately resonates with startups and small businesses. The sub-headline reinforces this message.
  • Contact Slider: The interactive contact slider is a user-friendly way to explore different pricing tiers based on the number of contacts. It provides a visual and dynamic way to engage with the pricing.
  • Tiered Structure: Three distinct tiers (Free, Standard, Pro) are clearly displayed with visual separation.
  • Pricing Clarity: The monthly price is prominently displayed for each tier. The “$0” for the free tier is a strong offer.
  • Call to Action: “Get iContact Free” and “Sign up for free” buttons are clearly visible and encourage user engagement.
  • Layout: The layout is clean, organized, and easy to scan.

 

  1. Value-Based Differentiation:
  • Target Audience: Each tier description highlights the target user and their needs (e.g., “Everything you need to get started,” “For individuals and small businesses,” “For advanced business professionals”).
  • Contact and Send Limits: The number of contacts and sends allowed in each tier is a key differentiator and a relevant metric for email marketing services.
  • Feature List: The features listed within each tier clearly demonstrate the increasing value and functionality.
  • Support Level: The level of support (Email vs. Live Chat and Email) is a differentiator between tiers.
  • Feature Progression: The “Everything from [previous tier] plan” messaging simplifies the comparison and highlights the added value.

 

  1. Transparent Pricing:
  • Clear Pricing: The monthly price for each tier is clearly displayed.
  • Free Tier: The “Free” tier is prominently featured, making it an attractive option for users on a budget or those wanting to try the service.

 

  1. Addressing Different User Needs:
  • Tier Names: The names suggest different levels of service and functionality.
  • Target Audience Descriptions: The descriptions explicitly target different customer segments.
  • Contact Slider: The slider allows users to easily find a plan that matches their contact list size.

 

  1. Strategic Use of Information:
  • Call to Action: The prominent CTAs drive conversions.
  • Highlighting Key Features: The listed features focus on the most important aspects of each tier.
  • Concise Messaging: The descriptions and feature lists are brief and to the point.
  • Focus on Benefits: The messaging focuses on the value users will receive, such as ease of use, marketing automation capabilities, and increased sending limits.
  • “Compare All Features” Link: This link provides a path for users to explore the product in more detail.

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