The I-Contact pricing section is effective for several reasons:
- Clear Hierarchy and Visual Appeal:
- Headline and Value Proposition: “Start free, pay as you grow” is a compelling headline that immediately resonates with startups and small businesses. The sub-headline reinforces this message.
- Contact Slider: The interactive contact slider is a user-friendly way to explore different pricing tiers based on the number of contacts. It provides a visual and dynamic way to engage with the pricing.
- Tiered Structure: Three distinct tiers (Free, Standard, Pro) are clearly displayed with visual separation.
- Pricing Clarity: The monthly price is prominently displayed for each tier. The “$0” for the free tier is a strong offer.
- Call to Action: “Get iContact Free” and “Sign up for free” buttons are clearly visible and encourage user engagement.
- Layout: The layout is clean, organized, and easy to scan.
- Value-Based Differentiation:
- Target Audience: Each tier description highlights the target user and their needs (e.g., “Everything you need to get started,” “For individuals and small businesses,” “For advanced business professionals”).
- Contact and Send Limits: The number of contacts and sends allowed in each tier is a key differentiator and a relevant metric for email marketing services.
- Feature List: The features listed within each tier clearly demonstrate the increasing value and functionality.
- Support Level: The level of support (Email vs. Live Chat and Email) is a differentiator between tiers.
- Feature Progression: The “Everything from [previous tier] plan” messaging simplifies the comparison and highlights the added value.
- Transparent Pricing:
- Clear Pricing: The monthly price for each tier is clearly displayed.
- Free Tier: The “Free” tier is prominently featured, making it an attractive option for users on a budget or those wanting to try the service.
- Addressing Different User Needs:
- Tier Names: The names suggest different levels of service and functionality.
- Target Audience Descriptions: The descriptions explicitly target different customer segments.
- Contact Slider: The slider allows users to easily find a plan that matches their contact list size.
- Strategic Use of Information:
- Call to Action: The prominent CTAs drive conversions.
- Highlighting Key Features: The listed features focus on the most important aspects of each tier.
- Concise Messaging: The descriptions and feature lists are brief and to the point.
- Focus on Benefits: The messaging focuses on the value users will receive, such as ease of use, marketing automation capabilities, and increased sending limits.
- “Compare All Features” Link: This link provides a path for users to explore the product in more detail.
