Nulab

Millions of users rely on Nulab products each day to improve team work and collaboration. Connect and bring your team together with Nulab online collaboration tools.

The Nulab pricing section is effective for several reasons:

  1. Clear Hierarchy and Visual Appeal:
  • Product Selection: The tabbed interface at the top allows users to easily navigate between different Nulab products (Backlog, Cacoo, Typetalk, Nulab Pass).
  • Headline and Value Proposition: “A cost-effective way to manage projects” is a clear and direct value proposition. The “FREE FOR 30 DAYS” banner is a strong incentive.
  • Tiered Structure: Three distinct tiers (Starter, Standard, Premium) are clearly displayed with visual separation.
  • Pricing Clarity: Both annual and monthly pricing are prominently displayed for each tier, allowing users to easily compare options.
  • Call to Action: “Start free trial” buttons are prominently displayed for each tier.
  • Layout: The layout is clean, organized, and easy to scan.

 

  1. Value-Based Differentiation:
  • Target Audience: Each tier description highlights the target user and their needs (e.g., “small teams,” “growing teams,” “large companies”).
  • User and Project Limits: The number of users and projects allowed in each tier is a key differentiator and a relevant metric for project management software.
  • Storage Limits: The total storage increases significantly with each tier, catering to different storage needs.
  • Feature Progression: The “Everything in [previous tier]…” messaging simplifies the comparison and highlights the added value.
  • Feature Set: The features included (SVN/GIT hosting, IP address control, Gantt charts, Custom fields, Priority customer support) are relevant to the target audience and clearly communicate the value proposition.

 

  1. Transparent Pricing:
  • Clear Pricing: Both annual and monthly prices are clearly displayed for each tier.
  • Free Trial: The “Start free trial” option is prominently featured, making it an attractive option for users to try the service.

 

  1. Addressing Different User Needs:
  • Tier Names: The names suggest different levels of service and functionality.
  • Target Audience Descriptions: The descriptions explicitly target different customer segments.
  • Feature Set: The features offered in each tier cater to different needs and budgets.

 

  1. Strategic Use of Information:
  • Call to Action: The prominent “Start free trial” buttons encourage conversions.
  • Highlighting Key Features: The listed features focus on the most important aspects of project management software.
  • Concise Messaging: The descriptions and feature lists are brief and to the point.
  • Focus on Benefits: The messaging implicitly focuses on the benefits of project management, such as collaboration, organization, and efficiency.
  • Navigation: The tabbed interface allows users to easily explore other Nulab products.

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