The Prontoforms pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Tiered Structure: “ESSENTIALS,” “ADVANCED,” and “ENTERPRISE” tiers are clearly labeled and visually separated with distinct color backgrounds.
- Visual Cues: The use of contrasting colors for each tier helps to visually differentiate them.
- Layout: The layout is clean and organized, with clear sections for tier names, descriptions, pricing, plan highlights, and feature list links.
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups, with increasing features and support levels.
- Feature List: The “Plan highlights” sections and the “+ See full feature list” links clearly outline the differences between the tiers, emphasizing the added value of higher tiers.
3. Transparent Pricing:
- Pricing Information: The “ESSENTIALS” and “ADVANCED” tiers have clearly displayed per-user monthly prices. The “ENTERPRISE” tier uses “Request a quote,” suggesting customized pricing.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest a progression in features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic functionalities to enterprise-level requirements and support.
5. Strategic Use of Information:
- Call to Action: The “Request a quote” option for the “ENTERPRISE” tier encourages direct contact for customized solutions.
- Other Information: The descriptions provide clear explanations of each plan’s benefits and target audience. The “Plan highlights” offer a quick overview of key features. The “+ See full feature list” links provide access to more detailed information.
