The Coveo pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Pricing plans” clearly labels the section. The subtitle “Start with search, then add capabilities and capacity to grow your relevance as you go.” emphasizes scalability and a phased approach.
- Tiered Structure: “Base,” “Pro,” and “Enterprise” tiers are clearly labeled and visually separated.
- Visual Cues:
- The “Most Popular” label highlights the recommended plan.
- Checkmarks and empty circles effectively indicate feature availability.
- The “Try for free” and “Talk to us” buttons are visually distinct.
- The use of a contrasting border around the “Enterprise” tier draws attention.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups (single site/catalog, multi-site/source, omnichannel needs).
- Feature List: The feature lists clearly outline the core differences between the plans, emphasizing the added value of the higher tiers.
3. Transparent Pricing:
- Pricing Information: The “Base” and “Pro” tiers have clear monthly prices. The “Enterprise” tier uses “Volume-based pricing” and “Talk to us,” suggesting customized pricing.
- Trial Offer: The “Try for free” option is available for the “Base” tier.
- Upgrade Information: The availability and limits of query upgrades are clearly stated.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest different levels of features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic search to advanced AI and extensions.
5. Strategic Use of Information:
- Call to Action: “Try for free” and “Talk to us” buttons are prominently placed, encouraging user engagement.
- Other Information: The descriptions provide clear explanations of each plan’s benefits and target audience. The inclusion of AI and extension details highlights advanced capabilities. The “Queries per month” information provides clear usage limits.
