The ElasticEmail pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Tiered Structure: “Unlimited” and “Unlimited Pro” tiers are clearly labeled and visually separated.
- Visual Cues: Checkmarks effectively indicate feature availability. The “Select Plan” buttons are visually distinct. The “All features from Unlimited plan, plus” structure clearly shows the progression.
- Layout: The layout is clean and organized, with consistent formatting and clear spacing.
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups (basic senders, advanced senders).
- Feature List: The feature lists clearly outline the core differences between the plans, emphasizing the added value of the “Unlimited Pro” tier.
3. Transparent Pricing:
- Pricing Information: The monthly prices are clearly displayed for both tiers. The contact limit is also clearly stated.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest different levels of features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic unlimited sending to more advanced automation and management features.
5. Strategic Use of Information:
- Call to Action: “Select Plan” buttons are prominently placed, encouraging user engagement.
- Other Information: The descriptions provide clear explanations of each plan’s benefits and target audience. The “All features from Unlimited plan, plus” structure simplifies feature comparison.
