Many popular brands have come up with a new strategy for branding that is through motion graphics. Motion Graphics is becoming a new trend for branding as it attracts great attention from the audience.
In this article, you will get to know what is motion graphics animation & the key trends of motion graphics in 2023 that Draftss are creating too.
What is Motion Graphics Animation?
Motion Graphics are pieces of animation that create the illusion of motion or rotation. They are generally combined with audio for use in multimedia projects.
In a way, motion graphics animations are simply videos that do not contain major characters or do not have a background narrative. For that reason, it’s often used for logo animations, product animation videos & explainer videos.
So why should you use motion graphics?
Why Use Motion Graphics?
Almost any business can benefit from video marketing, but it’s important that you choose the right type. In order to do that, it’s good to have a basic understanding of the different types of animation available. With that in mind, here are six of the key benefits of motion graphics.
1. Motion Graphics are perfect for logo animations
Motion graphics are ideal for logo animations. If you need your logo to jump out, simple logo animation is a tried and true method to achieve it. From Coca-Cola to MasterCard, to Hewlett-Packard, logo animations are used by every major brand.
The advantage of an animated logo is quite simply that it catches the eye. If you want people to remember your brand name and logo with some particular video content, then an animated logo is the proven way to do it.
2. Great if your product isn’t visually strong
If your product or service does have a strong visual side – for example, an app, a software product, or a technology component – then motion graphics can come to your aid. By using graphics, you can brand a product or service so that even the least visually appealing product becomes attractive.
In the world of digital products, motion graphics are increasingly important for branding and marketing. Consider brands such as Uber, Spotify, or Headspace, whose visual identity is consolidated with careful and consistent use of graphics and animation – the user remains immersed in the visual world of the brand as they use the product. It’s powerful stuff, and it’s helped to build some of the biggest tech brands in the world today.
3. Enables sophisticated and elegant visual branding
For some brands, 2D and 3D animation can seem too casual. One of the advantages of motion graphics is that they can enable you to create a sophisticated feel for your visual branding. This is more suitable for many corporate brands, as well as a lot of technology companies.
By choosing the right typeface, font, colors, voiceover, and even types of movement, it’s possible to craft motion graphics that perfectly represent the personality of your brand. It’s simple and powerful and means that engaging and visually appealing video can be a reality for any brand.
4. Ideal for clear communication of facts, stats & benefits
Motion graphics are great for conveying information in a simple and pure way. They enable you to remove clutter, forcing you to focus on your core message. For marketing, this is extremely valuable. By restricting you to basic yet powerful visual elements, motion graphics get straight to the point.
5. Blends with other animation styles
One of the benefits of motion graphics is that they can be used in conjunction with other animation styles. The most obvious application of this is that a logo animation can be used at the tail end of any sort of video. But the creative possibilities go beyond this.
Elements of motion graphics can be combined with live video, whiteboard animations, and both 2D and 3D animation. The effects are often distinctive and visually engaging, as you juxtapose styles to back up your video’s narrative and draw the viewer in.
6. Motion graphics are visually striking
Humans have been using graphics for millennia, and the human eye is naturally drawn to the effective use of color, movement, and beauty. These things are literally part of the fabric of our species, intimately tied up with how we have evolved over hundreds of thousands of years.
Key Trends in Motion Graphics in 2023
The below trends remain popular and grow.
1. Extremely Complex Visual Effects & 3D
Extremely complex 3D motion graphics video & VFX effects stand out from mediocre video content, offering viewers a unique 3D visual experience. From the improvement of details and aesthetics, which help in the creation of a more beautiful picture to the enhancement of dramatic moments and the increase of the overall advertising effect.
2. Much More 3D
The upcoming years are all about trendy 3D. From commercials to marketing campaigns, and game design. The power of 3D opens the best opportunities for creating breathtaking pictures, scenes, and effects in combination with captivating 3D animation, audio, and video.
3. Merge 2D with 3D Animation
Merging 2D motion graphics with 3D motion graphics is an excellent option for marketing campaigns—from small commercials to large-budget projects at an affordable price. Merging 2D with 3D elements allows for offering viewers exciting impressions.
4. Retro Motion Design
Retro graphics brings fresh air into the oldies but goodies things. As of today, retro is all about an entirely different style as compared to modern design. Trendy retro effects in animation design look marvelous. With retro styles, you can evoke nostalgia plus win more clients. Bring in more magic to the scenes by merging retro with visual effects.
5. Brand GIFs
Creative GIFs have tremendous business power. They can be used even more by companies that want to sell themselves in the digital space. Thanks to their small scale and wide availability, brand GIFs are a great way to make your message heard and shared, attracting customers, especially in social networks.
6. Isometric Animation
With isometric effects, designers can represent 3D elements on 2D screens and show details that aren’t visible from above or from the side. Eye-popping isometric graphics is a powerful tool to showcase your product functionality, behavior, and various business processes.
Typography is all about how to add text overlay to your video.
1. Kinetic Typography
Here movement, color, shape, size, text & styles are combined to express ideas or emotions using video animation. The technique is perfect for any promotional activity—marketing campaign, commercials, branding, website, or app.
Kinetic typography allows designers to stretch, pixel, twist & morph text as they like, often applying 3D effects.
2. Broken Text Effect
Broken text is not a new trend, you can use it if you wish. The beauty of broken text is that words or letters can be displayed in many ways. They may appear gradually, one after another, or can be placed at various levels, or might be animated. Letters, in turn, can be deconstructed or scattered around the screen.
3. Big and Bold Typography
Big and bold typography allows for conveying a message with the help of words that visually capture the screen and make up the main elements of the video. Brands are actively applying this technique to websites, as it allows introduce themselves effectively and creatively.
You can always add effects to your video. Here are some of them you can choose from.
1. Liquid Motion
Instead of clear transitions and scene changes, the liquid motion effect is about adding bursts of color and liquid-like flowing shapes. They are transformed into new forms, creating abstract or real visual shapes. This style allows enabling seamless transition plus adds an organic feel to the design.
2. Trendy Color Palettes
As color is a form of brand expression, your design should stand out. Bright and bold colors continue occupying center stage in the motion graphics background. Eye-catching neon color palettes are a great source of inspiration for animation design creation.
3. Animated Logos
2D and 3D animated logos perfectly captivate audience attention in digital space in a brand new way. Logo motion animation brings a unique and specific feeling to your brand by transforming, warping, expanding, hiding, and rotating letters or symbols. By the way, we’ve already written an article on how to design a logo to bring in more profits for your business.
4. Glitch Effect
Glitch effects and glitch distortion are among the top techniques in animation design. They have broken into almost all aspects of modern culture: from fashion, marketing, branding, and packaging to TV, film, and ad campaigns. The distorted and scratchy effect reminds viewers of an old small static TV screen and makes people feel nostalgic.
Morphing is the video effect of smoothly converting one element to another. Transforming images and forms helps to show more in less time. If you’re looking for an attractive way to connect ideas, consider morphing.
A mix of techniques and styles is gaining more and more popularity among trends: a combination of stop-motion and 3D motion graphics elements, time-lapse, and 2D and 3D animation, bringing in a modern retro touch. Such an approach allows getting the best stylistic decisions as well as improving final product quality. This year is about experimentation with trends plus creating new stuff to achieve the best motion graphics solutions.
What Trend to Choose?
Currently, animation design trends are all about much more 3D, merging 2D with 3D animation, highly complex visual effects, big and bold typography, and trendy color palettes. To integrate best motion trends efficiently, consider what objectives you want to achieve, and for how long. Don’t blindly follow all the trends, but apply the most appropriate animation solutions for your business. It can be either the freshest stuff or the oldies but goodies retro, or a mix of techniques and styles.
Cool motion graphics improves user immersion and experience, makes your content exciting and fun, attract additional traffic, and increase product competitiveness. And we know how to apply animation design best solutions that sell.
You can obviously trust Draftss for serving you new, trendy & the one that provides you with motion graphics that defines your brands.