Many popular brands have come up with a new strategy for branding that is through motion graphics. Motion Graphics is becoming a new trend for branding as it attracts great attention from the audience.
In this article, you will get to know what is motion graphics animation & the key trends of motion graphics in 2023 that Draftss are creating too.
What is Motion Graphics Animation?
Motion Graphics are pieces of animation that create the illusion of motion or rotation. They are generally combined with audio for use in multimedia projects.
In a way, motion graphics animations are simply videos that do not contain major characters or do not have a background narrative. For that reason, it’s often used for logo animations, product animation videos & explainer videos.
So why should you use motion graphics?
Why Use Motion Graphics?
Almost any business can benefit from video marketing, but it’s important that you choose the right type. In order to do that, it’s good to have a basic understanding of the different types of animation available. With that in mind, here are six of the key benefits of motion graphics.
1. Motion Graphics are perfect for logo animations
Motion graphics are ideal for logo animations. If you need your logo to jump out, simple logo animation is a tried and true method to achieve it. From Coca-Cola to MasterCard, to Hewlett-Packard, logo animations are used by every major brand.
The advantage of an animated logo is quite simply that it catches the eye. If you want people to remember your brand name and logo with some particular video content, then an animated logo is the proven way to do it.
2. Great if your product isn’t visually strong
If your product or service does have a strong visual side – for example, an app, a software product, or a technology component – then motion graphics can come to your aid. By using graphics, you can brand a product or service so that even the least visually appealing product becomes attractive.
In the world of digital products, motion graphics are increasingly important for branding and marketing. Consider brands such as Uber, Spotify, or Headspace, whose visual identity is consolidated with careful and consistent use of graphics and animation – the user remains immersed in the visual world of the brand as they use the product. It’s powerful stuff, and it’s helped to build some of the biggest tech brands in the world today.
3. Enables sophisticated and elegant visual branding
For some brands, 2D and 3D animation can seem too casual. One of the advantages of motion graphics is that they can enable you to create a sophisticated feel for your visual branding. This is more suitable for many corporate brands, as well as a lot of technology companies.
By choosing the right typeface, font, colors, voiceover, and even types of movement, it’s possible to craft motion graphics that perfectly represent the personality of your brand. It’s simple and powerful and means that engaging and visually appealing video can be a reality for any brand.
4. Ideal for clear communication of facts, stats & benefits
Motion graphics are great for conveying information in a simple and pure way. They enable you to remove clutter, forcing you to focus on your core message. For marketing, this is extremely valuable. By restricting you to basic yet powerful visual elements, motion graphics get straight to the point.
5. Blends with other animation styles
One of the benefits of motion graphics is that they can be used in conjunction with other animation styles. The most obvious application of this is that a logo animation can be used at the tail end of any sort of video. But the creative possibilities go beyond this.
Elements of motion graphics can be combined with live video, whiteboard animations, and both 2D and 3D animation. The effects are often distinctive and visually engaging, as you juxtapose styles to back up your video’s narrative and draw the viewer in.
6. Motion graphics are visually striking
Humans have been using graphics for millennia, and the human eye is naturally drawn to the effective use of color, movement, and beauty. These things are literally part of the fabric of our species, intimately tied up with how we have evolved over hundreds of thousands of years.
Key Trends in Motion Graphics in 2023
The below trends remain popular and grow.
Animations
1. Extremely Complex Visual Effects & 3D
Extremely complex 3D motion graphics video & VFX effects stand out from mediocre video content, offering viewers a unique 3D visual experience. From the improvement of details and aesthetics, which help in the creation of a more beautiful picture to the enhancement of dramatic moments and the increase of the overall advertising effect.
2. Much More 3D
The upcoming years are all about trendy 3D. From commercials to marketing campaigns, and game design. The power of 3D opens the best opportunities for creating breathtaking pictures, scenes, and effects in combination with captivating 3D animation, audio, and video.
3. Merge 2D with 3D Animation
Merging 2D motion graphics with 3D motion graphics is an excellent option for marketing campaigns—from small commercials to large-budget projects at an affordable price. Merging 2D with 3D elements allows for offering viewers exciting impressions.
4. Retro Motion Design
Retro graphics brings fresh air into the oldies but goodies things. As of today, retro is all about an entirely different style as compared to modern design. Trendy retro effects in animation design look marvelous. With retro styles, you can evoke nostalgia plus win more clients. Bring in more magic to the scenes by merging retro with visual effects.
5. Brand GIFs
Creative GIFs have tremendous business power. They can be used even more by companies that want to sell themselves in the digital space. Thanks to their small scale and wide availability, brand GIFs are a great way to make your message heard and shared, attracting customers, especially in social networks.
6. Isometric Animation
With isometric effects, designers can represent 3D elements on 2D screens and show details that aren’t visible from above or from the side. Eye-popping isometric graphics is a powerful tool to showcase your product functionality, behavior, and various business processes.
7. AI-Powered Motion Graphics
Artificial Intelligence is driving automation in creating motion graphics animation. With AI tools, designers can generate complex effects, animations, and transitions much faster. This allows for more time to focus on creative storytelling while ensuring efficiency and scalability in motion graphic production.
8. Super-Realistic Characters
Advancements in rendering technology and motion capture have made hyper-realistic animated characters a key trend. These characters are being used extensively in advertising, gaming, and interactive media, creating emotionally engaging and lifelike experiences.
9. Interactive Animations
Interactive motion graphics are gaining traction in 2025. These animations allow viewers to engage with the content, whether through scrolling effects, hover states, or immersive virtual environments, enhancing the user experience.
Typography
Typography is all about how to add text overlay to your video.
1. Kinetic Typography
Here movement, color, shape, size, text & styles are combined to express ideas or emotions using video animation. The technique is perfect for any promotional activity—marketing campaign, commercials, branding, website, or app.
Kinetic typography allows designers to stretch, pixel, twist & morph text as they like, often applying 3D effects.
2. Broken Text Effect
Broken text is not a new trend, you can use it if you wish. The beauty of broken text is that words or letters can be displayed in many ways. They may appear gradually, one after another, or can be placed at various levels, or might be animated. Letters, in turn, can be deconstructed or scattered around the screen.
3. Big and Bold Typography
Big and bold typography allows for conveying a message with the help of words that visually capture the screen and make up the main elements of the video. Brands are actively applying this technique to websites, as it allows introduce themselves effectively and creatively.
4. Dynamic Color Shifts
Using dynamic color shifts in typography can amplify its visual appeal. Text with gradients or shifting colors grabs attention and creates an energetic, modern vibe. This technique is especially popular for branding and promotional campaigns.
Motion
You can always add effects to your video. Here are some of them you can choose from.
1. Liquid Motion
Instead of clear transitions and scene changes, the liquid motion effect is about adding bursts of color and liquid-like flowing shapes. They are transformed into new forms, creating abstract or real visual shapes. This style allows enabling seamless transition plus adds an organic feel to the design.
2. Trendy Color Palettes
As color is a form of brand expression, your design should stand out. Bright and bold colors continue occupying center stage in the motion graphics background. Eye-catching neon color palettes are a great source of inspiration for animation design creation.
3. Animated Logos
2D and 3D animated logos perfectly captivate audience attention in digital space in a brand new way. Logo motion animation brings a unique and specific feeling to your brand by transforming, warping, expanding, hiding, and rotating letters or symbols. By the way, we’ve already written an article on how to design a logo to bring in more profits for your business.
4. Glitch Effect
Glitch effects and glitch distortion are among the top techniques in animation design. They have broken into almost all aspects of modern culture: from fashion, marketing, branding, and packaging to TV, film, and ad campaigns. The distorted and scratchy effect reminds viewers of an old small static TV screen and makes people feel nostalgic.
5. Morphing
Morphing is the video effect of smoothly converting one element to another. Transforming images and forms helps to show more in less time. If you’re looking for an attractive way to connect ideas, consider morphing.
6. Mixed Media Approaches
Combining different styles like stop-motion, 2D animation, and live-action has become a sought-after trend. These mixed media approaches create dynamic storytelling possibilities and captivate diverse audience segments.
A mix of techniques and styles is gaining more and more popularity among trends: a combination of stop-motion and 3D motion graphics elements, time-lapse, and 2D and 3D animation, bringing in a modern retro touch. Such an approach allows getting the best stylistic decisions as well as improving final product quality. This year is about experimentation with trends plus creating new stuff to achieve the best motion graphics solutions.
How to Choose the Right Motion Graphics Style for Your Brand
Selecting the right motion graphics animation style can significantly impact how your brand message communicates with your audience. Here are some key factors to consider when choosing your motion graphics approach:
Define Your Brand Personality
Every brand has a unique voice and identity. Are you modern and tech-savvy or traditional and elegant? Motion graphics should align with your brand personality. For instance, a sleek 3D animation might be perfect for a tech startup, while a retro motion design can evoke nostalgia for a heritage brand.
Invest in creating the perfect brand identity as it would, help you in improving your brand recognition & awereness.
Focus on Your Target Audience
Understand the preferences and expectations of your audience. Younger audiences might gravitate towards bold typography and glitch effects, while corporate clients might appreciate more sophisticated and minimalist designs. Here the content that you choose also matters, as the tone depends on your target audience.
Simplify Complex Ideas
Motion Graphics Animation are good at breaking down complex information into easily digestible visuals. For example, isometric animations and infographics are great for explaining technical processes or data-driven concepts in an engaging manner.
Experiment with Trends, but Stay Authentic
While trends like kinetic typography or liquid motion can enhance appeal, ensure they align with your core message. Don’t let trends overshadow your brand identity; instead, use them to complement your storytelling.
The Future of Motion Graphics
Looking ahead to 2025, the integration of AI-driven motion graphics is on the rise. With tools that can automate animation creation while adding a personalized touch, brands will have more opportunities to experiment and innovate. AI can also help create customized visuals tailored to specific audience segments, enhancing engagement and relevance.
Moreover, as VR and AR technologies advance, motion graphics will play a crucial role in creating immersive brand experiences. Imagine animated logos or explainer videos that interact with users in a 3D space, providing a whole new level of engagement.
Cool motion graphics improves user immersion and experience, makes your content exciting and fun, attract additional traffic, and increase product competitiveness. And we know how to apply animation design best solutions that sell.
At Draftss, we don’t just follow trends we try to create motion graphics animations that truly resonate with your brand and audience. Whether you need a sophisticated logo animation, a vibrant explainer video, or a custom visual style, our team ensures each design speaks to your unique vision. Let us help you bring your ideas to life with motion graphics that inspire, engage, and convert.
