graphic design Archives - Page 12 of 12

How To Get The Best Out Of Your Unlimited Design Service

June 24, 2020

One of the major question asked by most of the people seeking graphic designing companies are: What is an unlimited design service? Is this a good investment? What needs to be understood is what are the services provided under the unlimited graphic design scheme and how can you make the best out of it. Once you have a fair idea of how beneficial it is for you, you may then decide whether you wish to go for it or not! The first thing that pops up in our heads is that “Is the unlimited design unlimited?” Well, here’s the thing. You can get as many designs you want to be made by expert graphic designers within your subscription package. This package ensures that you can ask for as many designs as you want! Now that we know what the unlimited graphic design entails, let us try to comprehend how to get away with the best of it! THE LOGO PROBLEM It has always been a problem for entrepreneurs, especially if you are new in the market—the logo! Everyone wants a logo that is quirky and attractive, simple yet elegant, something that people will remember or recognize. That is how you start with your branding! Now, logo designs should be unique as well, you do not want people to confuse your company for someone else’s. Moreover, illustration tools and software applications are easily downloadable nowadays so most people think they can do it themselves. But here’s the catch! You might need to update your logo according to the needs and up-gradation of your company. Now, this will become hectic if you wish to do graphic designing and put on the pressure of running a company all on yourself. This the major reason why you should opt for unlimited graphic design services for your logos. Graphic design for logo requires more effort than you think! Therefore, what you can do is contact such service providers who also provide unlimited design benefits even for starters or small businesses. You may consult them and fix them on designs. You may change your logos or improve upon them according to your need. Successful companies evolve their logos to keep up with the time’s needs! KEEPING YOUR ONLINE APPEARANCE UPDATED Having unlimited graphic design service at your command also gives you a lesser thing to worry about regarding your online appearances. Now you may simply order your blog design or your website layout design from experts. To make the most out of your package, you might update your webpage and blogs every week. That way, the various designs will keep your loyal customers intrigued. Moreover, expert designers can make your user interface more user-friendly and quick navigation to ensure better user experience. All these can be done without you worrying about or racking your brains up for inspiration. Graphic designing for websites entails that your website should always be updated and designs changed frequently to adopt various changes. You might first start with a blog for information and promotion, later on, you may transform into an e-commerce site. All these transitions can be made through your unlimited plan itself! Your web page needs to be in top form and that often requires proper calculations to be made. All these are methods to efficiently use your unlimited graphic design packages. However, please make sure that you sign up for those companies only that provides you services at a very reasonable price, that has the perfect balance of professionalism and understanding, and that won’t dismiss the requests of small and struggling companies as well. The other important thing is, the company you select should have a good reputation for completing the projects on time so that you may focus on other important things. Draftss would be a really good option and a worthwhile investment to make!

Side Project Startup: Expectation VS Reality Continues

June 24, 2020

Have you ever felt the inspiration for something while working on a different project? Almost as if this other idea is fostering inside your mind, and there is a sudden urge to undertake it alongside your main project. This is not something new. We have all been there, in that dilemma, that whether it is a wise idea to start investing in your side project startup at the moment, whether all the ideas that you are having will bear fruit or become a failure built on wasted dreams and resources? It has often been encouraged to try out the side project startup without losing sight of your main goal. This makes sense; after all, no one wants to let their inspiration ideas go to waste just because it arrived during a tight schedule. In fact, most of our creative ideas arise when we are not looking for it, and it is worthwhile to venture upon them. Many people have been successful in their endeavors of a side project and we can draw inspiration from them. However, there have also been many failures whenever any side project startup could not take off in the desired direction, or many shortcomings came up. Sometimes there are factors we do not take into consideration that later on we find out to be very important. In fact, these factors are what will later become the differences between our expectations and reality of side project startups. Some of the major expectations vs reality scenarios are: TIME MANAGEMENT Expectation: You will wake up early each day and invest about one to two hours minimum on the side project. You will do something fruitful or achieve some short term goal in this new project. Since this is just starting so you do not hope to achieve too much, but at least you hope to get sufficient work done such that you feel motivated the next day. Even if you do not get to work in the morning, you will work at night. Reality: You do not wake up as early as promised. Or maybe, you need to do certain morning chores before you could sit down with the side project. Maybe your coffee spilled, or maybe your pet created a mess, or your boss called you early or it was something else. Either way, if you face minor inconvenience right before starting with your work, that necessarily dampens your productivity. You feel that you can work better at night but then after a tiring day of work and household chores after coming back, you would probably feel tired and normal procrastination will lead to an entire day gone without achieving your short term side project goal. You might end up running from one work to another and not being able to complete either. To overcome this, time management is the key. You have to plan your day accordingly so that you have sufficient resting time besides your work hours. If you exert too much pressure on yourself with timings, you might find yourself not being productive at all. Taking rest once in a while motivates you more. Plan your schedule such that you have a break at regular intervals. STAYING FOCUSSED Expectation: You will focus on one work at a time. While working on your main project or handling your main clients you will not think about the new startup. On the other hand, when you are working on this side project you will try and focus on that. Reality: You were getting new ideas while at work, or while working with your main project. You want to incorporate them immediately into your side project and wish you could work on whatever you feel like whenever you want. You feel that you need to work a lot more on your side project if you want that to be a success as well. But you cannot afford to under-perform in your main area of work as well. You get tired with the added mental pressure. Plus, you tend to forget what you had planned to do while working on the other project. Lack of focus or concentration can affect your work productivity. The solution to this is to have a pen and notebook ready. It can be like a journal. Try and focus on your work at hand, but in case inspiration ideas occur randomly or while working on your other work, you may note it down in small points. Later on, when you sit down with your side project, you will know how much work is left as you would have a to-do list now. Moreover, you can now focus on your work as you know you won’t forget anything. More tips to stay focused. Once you note it down, there is no fear of forgetting and now you know you can improve on that idea later on. INVESTMENTS Expectations: You will keep the minimum investment as this is just a startup that you are not too sure about. This will be a side project for you so you want to keep your investments low. You might have some people you know or certain contacts to give you the materials you need and the labor force you require. You might not want to involve a lot of professionals at first. But once your project or business sets sail smoothly you will want to make it more professional. Reality: The lack of professional people would lead to slack in the growth of your project. Nobody is willing to invest monetarily into something that does not provide any security of profit, even if that investor is a “close friend”. Moreover, not taking expert help or not hiring people for a full-time job could lead you to take too much pressure on yourself. Even if you try to do most of the work yourself, there might be shortcomings in certain areas. You may handle your accounts and sales but might need someone for graphic designing jobs. After all, you would

Reasons Behind Why One Should Focus More On Improving Ad Campaign Conversion Rates

June 19, 2020

The conversion rate is decisive and an essential metric in this age of Digital Marketing. The primary motive of any business in online marketing is to convert maximum visitors of the website into paying customers. There are various parameters to be looked after while studying the conversion rate. Although in simpler words, a conversion can be any desired activity that brings a business closer to making a sale. Now, it’s quite easy to get overwhelmed by metrics when getting started in digital marketing. While some just watch click-through rates (CTRs) and cost-per-click (CPC) to evaluate their return on investment (ROI), there’s undoubtedly much more to think of. At last, the whole point of digital marketing is to maximize conversions for the cheapest rate possible. Why does the Conversion Rate matter? While many businesses spend a considerable amount of money to increase their conversion rates, Ad campaigns can be the best way to boost profits, and it’s quite cheaper too. Previously, advertising was not so complicated because it was just about terms like ‘advertisement, sales, sold, etc.’ but as most of the businesses have transitioned themselves digitally, advertising even played a very crucial role. Advertisers were doing their work well, like pumping out ads and generating traffic for the business. But what blocked the conversion rate was an imbalanced advertising campaign. There were many problems faced by web users, as they were not landed on the product page, and they had to hunt for the offer they viewed on the ad. Hence, it became too important to look after the conversion rate, as the sales were not happening as predicted. Top three reasons why conversion rates matter: Conversion rates can predict success or failure: Need to know whether the business is on the right track or not? Conversion rates can put on a pretty honest assessment, especially after optimizing the campaigns. Through the help of analytics reports, one can see which parts of the business are getting the most credible conversions. Hence they can even predict what type of audiences are likely to become the best customers. Similarly, weaker conversion rates reflect where the business strategy needs extra effort. Better conversion rates can save money: Campaigns with higher conversion rates are typically more profitable than drives with weaker conversion rates. A better conversion rate lets a business cover more ground, without increasing the ad budget, or else one can lessen the ad budget and have cash left over for experimenting with new marketing tactics. Focusing on conversion rates will improve a website: Developing an air-tight sales channel is the key to improve conversion rates. A business’s campaigns, website, and sales processes need to be as in-sync as possible. As one learns which factors are most valuable for driving conversions on the website, they will eventually discover how to make the site more useful for visitors as well as for the customers. Focusing and spending on conversion rates will work as an asset for the company, as it’s a long term investment. Ways To Boost Conversion Rate: After knowing the importance of conversion rate, the very next step is to take action to improve conversion rates. Below given are six tips and tricks to improve your Ad campaign conversion rates: Sharpen your ads. This the very first step towards increasing conversions, nail your ad copy so that it stands out from the competition. Optimize your landing pages. Whatever offers you have displayed on your ad copy should be engaging, concise, and catchy. The sole purpose of the landing page is to excite the visitor regarding the product and services your offer. Test new ad channels. Try to create new ads by adding variations to your landing pages. Through this approach, you’ll see a drastic conversion! Target your audience. Thinking wide, every time can’t be fruitful. Target your consumer groups and try to reach out to them as much as possible. Through this, you can quickly boost your conversion rate. Use FOMO/ Product scarcity to your advantage. FOMO is fear of missing out, and so is the scarcity of the product. While advertising your product, try to display the shortages, like a count down clock, to create an added urgency. Here are some amazing techniques to use for FOMO. Grow your social media. Social media growth is important. Ask your visitors to follow the business on various social media sites like Facebook, Twitter, Instagram, and other accounts. Also, if you have a strong social following, display the number of followers or the shares on your page as social proof. How does the landing page affect the conversion rate? A perfect landing page design will make or break a website because this is the first thing a visitor will see. If the landing page design is wrong, most people won’t hang to it. Landing page designs should indicate the unique selling point (USP) of the product or the service of the business, and focus on one call to action (CTA). For example, getting the visitor to register their details or to make a purchase from the site. Whatever the goal may be, it all depends on the design of the page to direct the user towards it, whether by the use of white space, contrasting colors, or more detailed directional guides. Clear and concise headers, sub-headers, along with punchy bullet points, are the order of the day. The landing page should be prominently branded, often incorporated by a sharp image to convey the product or service at a single glance, and come straight to the point to avoid users’ attention drifting. Hence, it’s quite challenging to build such a landing page, and for this, different graphic designing agencies provide unlimited graphic design services. Draftss is one among many who offer various graphic designing packages for small businesses. Hence, conversion rates are immensely important while optimizing the ad

How To Make The Most Out Of Digital Ads

June 13, 2020

If it wasn’t apparent before COVID-19, it is now ‘written in stone’ that our world can entirely work and depend on the use of internet. This trend has taken over all aspects of our life including the way we shop for products and services. Starting from buying groceries for the house, to hiring a handyman service, everything can be done on the internet. However, this has generated its own sets of issues for the business community- the need for an effective online advertisement strategy. Advertisement online is not so simple as putting up hoardings and distributing pamphlets in the physical world. They demand a great deal of brainstorming, collaboration, creative graphic designing and targeting audience. After years of research on tried and tested ways that have worked wonders for the business community, there are some essential areas of online advertisement which needs to be worked upon in order to make a successful ad campaign. Consider Every Platform as Unique: While designing advertisement campaigns one needs to consider different online social media platforms as what they are- Unique. Therefore, one should work on designing unique posts for different platforms. Example. 1: Facebook Facebook’s interface is designed in such a way that the users do not have to read too much of information in a post and rather look at pictures or images to like them and follow. An intelligent Facebook Ad reflects this point and works around with how the people are using this platform and their attention criteria to posts. Do’s: In the above Facebook Ad of Nike, a person looking at it is not forced to read too much information and is rather able to enjoy the beauty of the product. They are prompted to a ‘do it yourself’ page where they themselves can see a customized product according to their choices. This creates a sense of engagement with the customer and goes a long way in taking the brand further. A big picture with no blank spaces is an attention seeker. Don’ts: In the above Udemy ad, you can see that the graphics are abysmal at best. The same written information is placed in the graphics of the Ad which becomes redundant and boring for any user to see. The space for attractive and beautiful graphics is wasted with a picture of person which does not convey any message to the user. Example. 2: Instagram Instagram is probably a more comfortable platform than Facebook where more social media users are engaging nowadays. It has been designed in a way so that users can share beautiful images, picture, mini-videos and designs with each other and keep people talking. This idea of the platform should not be forgotten while designing an Ad for it. Instagram provides an amazing opportunity to showcase your products in a beautiful way via its sponsored posts too. Do’s: In the above Olay cosmetics ad, the graphics team has worked wonders in making a beautiful and comforting post for the users to see. The idea here is ‘a picture is worth a thousand words’. There is also a suggestion to try these beautiful looking products through their free sample offer. Don’ts: You can see the blunder in the above Instagram ad here. The image of the product is not clear and white exposure to the light is destroying it. The message here is unclear as well. The space could have been used to show the product in a better light. The colour scheme used here is also not very attractive. Example. 3: Youtube Youtube is an amazing video platform where you can find videos of any topic you wish for. After years of people making and uploading graphically genius content on the platform it has become one of the most influential tool for digital marketing. Almost 500 hours of videos are uploaded on the platform every minute which makes it one of the most used internet platform after Google. One can basically consider Youtube as the new age television sets. This is a haven for online advertisement campaign. Youtube provides various placement options on the website for brands to advertise their products. Therefore, it becomes quite important for any ad campaign to design targeted ads for the potential customers of their product. The platform is embedded with the Youtube Adsense software which when smartly used gives you an edge to understand the traffic relevance and helps you put your money where it will get the highest returns. Video ads aside there is a huge scope for graphically static ads here as well. Do’s: Here, the user has searched for a specific topic of standing desks and can be most likely converted into a potential buyer of this product. This is an excellent example of targeted ads and should understood in the sense of use of your product. The use of highly relevant ‘key words’ that describe your product can be incorporated into the Youtube Adsense software which will reflect your ads at the most opportune place and search results. Don’ts: In the above example, the user is searching for a ‘Yoga video’ on the platform and has selected a specific time-specified tutorial video. The bumper ad reflected on the video has no relevance with the topic of the video the user trying to watch. This just creates a distraction for the user and is an issue with the wrong key words being used for targeting traffic on the platform. Google AdWords: Google AdWords or GoogleAds is a service that Google provides to advertisers in which they can bid on certain key words, which when searched upon Google’s search engine would reflect their advertisements on top of the results. When you search for any product or service on google there is a space for at least 3-4 ads before the organic search results, therefore the ranking of those ads play an important role. Your chances for taking the top spot in the ranking does not only depend upon the highest amount you are willing

Fusion of Graphic Designing and Digital Marketing

June 11, 2020

We have all seen the endless queues outside the Apple stores whenever a new iPhone is launched in the market. The single hour sales figures of millions of dollars at shopping websites like Amazon, Flipkart, etc. But the question that arises here is “Why?” Why do people online or offline, rush to buy certain products or services in huge numbers these days and what drives their urge to do that? The answer to these questions lays in the way these products or services are marketed. The digital marketing world of today has very well mastered this art of customer persuasion and attention grabbing. People today spend most of their time online and it becomes a digital haven for the marketing behemoths to try and test unique ways to attract customers to their products. So, in a sense these different industries are not so far away from each other as it was in the past. Any successful marketing campaign on the internet is influenced by its graphics. Graphic designing could also be defined as ‘visual communication’ for telling a story. This is done by the use of illustrations, designs, images, cartoons, graphs, fonts, and colors. The chances of success for a marketing strategy increases exponentially when the visual aspect of graphic design is embedded with it. With the 4th Industrial revolution going on, the times are changing at a much faster rate than before. Now the previous print and paper advertisement industry has been totally consumed by the online advertisement industry and is making it go obsolete. Therefore, it becomes necessary to understand the importance of graphic designing in the new age of digital marketing. Importance of Graphic designing in Digital marketing: 1. Logo design: To create a brand online today, one needs to create an effective logo of their website/product because that is their identity with which people can relate. An effective logo takes the brand to the farthest and the remotest corners of the world. The best example of logo designs could be taken from Facebook, Instagram, Twitter, or Youtube. Their logos contain monochromatic colors and simple design for their users to understand it without effort. This gives the marketing team a great head start to present their brand to the world which has a unique and visually appealing logo. The logo of any company is the first thing that their visitors notice when they arrive on the website and therefore is the most important component of graphic design. 2. Communicate your message: Communication is the key to your brand image. An effectively designed website with the right colors, fonts, images and icons communicates a great deal, the message that your brand wants to convey. The more people can relate to your website/product, the more chances of success your brand has. Apple’s website which tries to portray the cutting edge design and futuristic vision of its products has done well in this regard. The seamless design of its products- iphone, macbook, ipad, etc is justified with the graphically aesthetic design of the website. To achieve such objectives, the marketing and graphic designing team brainstorms with ideas. 3. Social media Influence: Alot of online marketing is being done by social media platforms like Facebook, Instagram, Twitter, etc. These platforms provide a great place for branding your website and product with the help of images, illustrations, icons, and color. These factors can help create a strong and effective marketing pitch for brands. Recently, as the male grooming industry is booming all around the world, we can witness new and upcoming brands that have taken this trend seriously and have focused their attention on creating a visually appealing brand for this wide customer base. New brands like Beardo and Ustraa were able to take away the customer base of big and established brands like Nivea, Axe, Old Spice and Garnier just on the basis of their Graphic designing and storytelling abilities. 4. Trust build-up: As the attention span of the audience is reported to be diminishing day-by-day, it becomes even more important for companies to come up with rich graphical oriented content and interface which is attractive so that their customers and audience can imbue them with a level of trust. The more people see the brand/website being active and creative in engaging their audience with content, the more trust they will tend to place on the brand/website. This will prove to be a long term goal accomplishment for any company. The ultimate marketing strategy which makes legacy brands/companies. Brands like Nike, Adidas and Puma are constantly coming up with attention-grabbing, customer-engaging and graphically-vibrant content on their websites and social media pages which has created a level of trust in their brand. Conclusion: In this fast paced, competitive world of social media marketing, it becomes quite essential and often inevitable for the marketing strategies to collaborate with graphic designing. It contains aspect of cliparts, color palettes, design, images, and infographics to achieve even the minimum level of success. The best way to go forward with the designing of the websites, if they do not have a graphic designing team, is to hire the services of an already established graphic designing firm on the internet. Their past collaborations and experience in design creation with different brands can bring to the table great strategies and tried-and-tested ways and means to achieve the best possible results. Some highly popular and in-demand services and packages of Draftss have played a critical role in making of several brands and their designing.

graphic design in street art and graffiti

Street Art & Graphic Design in Urban Culture

August 11, 2018

Introduction Art, poetry, photography, designing, etc are all forms of emotions that come out on canvas. It’s larger than life diversification of the matter. When it comes to street art, the central theme isn’t kept as right or wrong to judge. The best way to express is also in the form of graffiti paintings. There are no art forms followed in this form, whereas there are particular forms for web design to maintain graphic content to increase the visibility of the object. Constant Evolution There has been a constant evolution in the field of art and designs. The inclination towards this art has been since the urban hip-hop culture came into existence. The subject matter can be anything, the variation in it is ultimate. How modern street art originated? In present days it originated as the sub-urban culture as the new era or modern art came into existence after the 70s and 80s. It was difficult for the postmodern youth to adjust along with the city culture. Whereas they adopted themselves into this culture by originating new forms of art and later adjusted to the city culture. Connecting Link At places, the graffiti is also considered to be vandalism. But with the new adjustability to the city culture, it is a keen way to bring about different social messages for the society, which somewhat made them the way through the streamline. Globally acclaimed If we take a look at the contribution of such art, a lot of design perspectives come into play. There are different sectors across the globe, where such designs are in sight. If you have a look at the Steer art of Northern Europe, they amaze us with their different versatile techniques. London is one of those cities, where we get to see massive design artworks down the street and all over world acclaimed designers have come in to contribute their expertise in creative designs. San Francisco has also invented their own public art. One of the famous artists, known to be the most accomplished artists have also evolved from the graffiti culture around North America, also among the first to introduce in Los Angeles too. How has it influenced graphic design? As the street art was welcomed into the street culture, gradually technology came into existence. As it came, the requirement of a better outlook of the site was expected. The want for artistry and attractiveness was also a demand in technology. This was introduced by different font designs, templates, and colors. The technology solutions were now even easier and effective for people to reach. It unveils various combinations of colors, shapes, etc which are the key processes in this culture. Inference One may conclude that the street art has a vast influence on the graphic designing content in present-day situations. It was because of such a base foundation, the connection was made through the link of such cultures before. Graffiti as it was stated, the most uncensored way to express also environment-friendly, in sharing different social messages for the betterment. Lastly would like to highlight the quotation – “It’s more than dialogue; it’s a whole forum for a discussion. And it has feedback. It’s the blueprint that social networking was based on writing on your wall.” Quotation Reference – Widewalls, Urban & Contemporary Art Resource. (2013-2017). Stik. Retrieved from https://www.widewalls.ch/artist/stik/

Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

AUTHOR

Koyel Mukherjee

How To Get The Best Out Of Your Unlimited Design Service

Side Project Startup: Expectation VS Reality Continues

Reasons Behind Why One Should Focus More On Improving Ad Campaign Conversion Rates

How To Make The Most Out Of Digital Ads

Fusion of Graphic Designing and Digital Marketing

Street Art & Graphic Design in Urban Culture

Book
Friendly Tour
of Draftss.

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Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

AUTHOR

Koyel Mukherjee

How To Get The Best Out Of Your Unlimited Design Service

Side Project Startup: Expectation VS Reality Continues

Reasons Behind Why One Should Focus More On Improving Ad Campaign Conversion Rates

How To Make The Most Out Of Digital Ads

Fusion of Graphic Designing and Digital Marketing

Street Art & Graphic Design in Urban Culture

Book Friendly Tour of Draftss.

Start your 7 Day Free Trial

Your On Demand Creative Team

4.8 out of 5 stars

Book
Friendly Tour
of Draftss.

Start your
7 Day Free Trial