graphic design Archives - Page 10 of 12

Every Act of Graphic Design is an Act of Future-Making

September 14, 2020

The graphic design art power isn’t just isolated artifacts but markers in time, telling us stories about the people & cultures that made it. The most effective design exhibitions don’t just present a series of objects in a white cube, isolated from the context, but tell a bigger story, whether cultural, political, economic, or geographical. Through the creative process, the designer continually creates new futures by making something that wasn’t there before. Every design decision & piece that’s put into the globe unveils new worlds & creates new timelines for the longer term. Each design act may be a forward-looking act. Design is about projecting ahead, imagining new possibilities that may transform this & build new potential futures. Give some thought to branding. The designer is additionally projecting into the long run in designing a brand for a corporation, imagining how that company could represent itself to its clients. The designer speculates how its inhabitants will in the future use it when conceiving a building or space. When that brand & building are put into the globe, the futures conceptualized by the designers become real & also, the present becomes the long run. Graphic designers shape what doesn’t yet exist within the process of illustrating ideas, manufacturing models, drawing up plans, or prototyping solutions. From our buildings, streets, education, food & health care to our political, economic & communications systems, the range of projects engaged by designers has grown exponentially, particularly in recent years, as centuries of experience are being rethought in response to digitalization. Today’s design is over just styling, aesthetics, or perhaps the ever-remembered ‘problem-solving.’ Design is often seen as an artifact made by ideology — the method of turning ideas into reality, moving from speculation to actualization. Today’s designs, perhaps more so now than ever, can show us what futures we glance to. What’s sure about the long run of graphic design? Animation & VR are big things on everybody’s mind when it involves the longer-term graphic design business. Medium is on its trail out, and therefore the way forward for graphic design is rapidly becoming digital media. By fusing with augmented reality & eventually, 3D printing, graphic design’s long run will be elevated to new heights. Increased reality & video game experiences allow people to enter the experience for recreational, educational, or occupational purposes. Graphic designers are chargeable for creating those worlds for people to hitch in. Augmented reality will also enable designers to unchain themselves from their desks and design on the go or incorporate more real-world elements. 3D printing will force designers to stay up-to-date on trends within the industry & move quicker. As this technology becomes accessible to the masses, there’ll be a greater need for quality designs, but people will expect them faster. Graphic design with experience in design is on a collision course. Printing is already near death as a medium of expression, but planning has never been more critical. In the future, all designers would force to consider how users experience their added context. It’s the 3rd dimension. The divide between technologically driven design & graphic nostalgia will widen in 10-15 years. There’ll still be books, posters, & signage, with unusual new twists. Video games are fully functional through contact lenses or brain implants & can require a replacement form of affordable graphic design approach to interactive-meets-motion graphics-meets-film. Economically, the industry will work like YouTube — commodified but with significant influencers & specialists who shine & distinguish themselves around that moment’s cultural interests. Graphic design is crucial to all or any enterprises. For printing, one needs business cards, flyers & postcards, and graphic design is crucial within the digital world. Most business owners & marketers know that content is king. However, the simplest kind of content contains far too many words & if the article is too long, the bulk of users will walk away before they even finish reading the piece. An excellent way for users to know & understand content more quickly is thru images, infographics, memes, quote cards, slideshows & even videos. In the long run, graphic design artists will desire visual content more than traditional graphic design elements. Over the approaching years, graphic design is going to be more immersive. Paper is outdated, so every website design feel will be digital. These designs would force layers that allow the user to click more deeply into the look, selling the merchandise without actually making a pitch. The user will start gazing at the weather, a bright sunny day, so virtually pick an outfit for the day to appreciate that I do not have sunglasses! The subsequent graphic shows sunglasses choices that match the chosen outfit & the way they give the impression of being on the user. During this layered format, graphic designers will create every design, realizing they can not buy them. To explicit advertising, the longer-term population is so blind; they’ll be rendered completely useless. As hard as imagining what comes after this, brooding about the longer term, every future must start with this. Today’s designs, perhaps more so now than ever, can show us what reasonable futures we view. The big thing on everybody’s mind when it comes to the future of graphic design business is animation & VR. Print media is on its trail out & the future of graphic design is rapidly becoming digital media. By fusing with augmented reality & eventually, 3D printing, the future of graphic design will be elevated to new heights. Increased reality & virtual reality experiences allow people to enter the experience for recreational, educational, or occupational purposes. Designers will be responsible for creating those worlds for people to join in. Augmented reality will also enable designers to unchain themselves from their desks & on-the-go design or incorporate more real-world elements. 3D printing will force designers to keep up-to-date on trends in the industry & move quicker. As this technology becomes accessible to the masses, there will be a greater need for quality designs, but people

Creating A Corporate Identity With Graphic Designs

September 12, 2020

If you are a new entrepreneur in any industry, you must be aware of branding’s growing need. Customers are drawn more to any manufacturer or service provider’s corporate identity before purchasing or signing any contract. Being an entrepreneur, it becomes your responsibility to ensure that your target consumers receive the image you want them to. It forms an essential basis for the branding of your company. Taking it one notch further would be to create a complete corporate identity with graphic design! Displaying yourself to the targeted set of audience through a visual identity comprises a successful corporate identity creation! In this case, it is advisable to bear in mind that your firm should have a separate identity, different from its owner(s). The presentation of the firm depends on the graphic solution you can provide. It is recommendable to have it recognizable and could be told apart from your competitors. It is wise to avail of graphic design as a service for this purpose. There are notably three main components in creating a corporate identity for your company! They are the logo design, business cards, and memorandum. However, certain secondary elements also include designs in notebooks, pens, T-shirts, envelops, and other merchandise. However, the critical feature lies in establishing a particular style and connecting all your graphic designs according to it. Under this light, it is better to hire a permanent designer or unlimited graphic design packages from designing companies! Designing the logo Your logo is the symbol with which the potential clients will associate your company. There are specific features a logo should endorse. The first thing that is advisable regarding logo design is that it should be simple yet engaging. An average person should be able to comprehend most of it in one look. If your logo becomes too intricate and difficult to remember, the chances are that your potential clients may forget about it. On the other hand, creating a simple design does not mean it has to be bland. The design should be engaging or have an elegance about it that would draw the layman’s eyes. It is advisable not to leave the logo to any amateur. Since it is a symbol for your company name and the way you wish to be viewed, it is recommendable to handle it with utmost care. Please hire professional designers who provide custom logo design services to ensure the graphical representation’s rich quality! Moreover, it is recommendable to make changes to your logo with time. You cannot stick to the same design forever. Making subtle changes to your logo to show a sense of upgrade helps in acquiring several potential customers! It promotes a sense of progress and keeping up with the times. Landing pages are not to be missed! Okay, so once your potential client remembers your logo, sees your advertisement, what do they do? They probably lookup for your company name in a search engine or social media accounts!The second most essential feature of a corporate identity is having a remarkable landing page, whether for your websites and blogs or your promotional social media pages. It is because the first impression you are going to create is through the landing page. It is advisable to keep the outlook suitable for the kind of services you provide. In case you are giving home décor products or furniture, make your page aesthetically heightened. It is wise to incorporate the same colors as your logo into the landing page! On the other hand, if you provide teaching or medical services, it is advisable to keep a minimalistic yet informative landing page. In other words, let the design and outlook of the page describe your company—your services or products! However, it is mandatory to maintain a similar style for all your pages. It helps in establishing a corporate identity that is unique to your company! Perfect growth hack for startups! A corporate identity is an ideal growth hack when your firm is taking baby steps towards your goal. Including graphic designs as a form of marketing and advertisement enables you to gain much exposure. While engaging in business cards or brochures, it is recommendable to use a similar mood and texture as you used on your landing page, albeit with some layout variation. However, a look at your business card should be sufficient to place you with your logo and landing page. Secondary elements of corporate identity also act as an immense boost for your business growth! Designing of notebooks, pens, or T-shirts can help you expand your business, while at the same time and advertise your company name in other sectors as well. It is recommendable to get hold of graphic designing firms that provide unlimited digital services to ensure an economically suitable growth investment. For creating a successful corporate identity, it is essential to contact those service providers who would provide you packages for small businesses. It helps you grow more like a startup as you can avail of services at very reasonable prices. For graphic designing services, you can always contact Draftss – a team of hard-working professionals who want their clients to climb the ladder to success! Make a visit at Draftss.com for some of the quality designing services.

Why Are Your Favorite GIFs And Web Animation Important?

September 9, 2020

Watching the trajectory of Web Animation Don’t you get attracted to the lovely GIFs( Graphics Interchange Format )you see on any website? Well, they have a beauty of their own. All that moves or twinkles or appears as animated in pictures comes under the head of the web animation. In old times, only the one-dimensional pictures were used. Yet times are changing and web designers are experimenting with designs today. That’s how web animation came into being. Technology has nurtured to a point where a designer can create multiple animated pictures out of his/her imagination and creativity. These animations are not just limited to the cute little pictures but can be any animated illustration too. However, the fact that one can make a lot of fancy web animation today, doesn’t mean that one should go ahead without thinking. Because while creating good animations, one should also take into account the bandwidth, compatibility with other devices etc. During the initial days of the World Wide Web, webpages were based on graphic design that was printed. However, some designers made an effort to include web animation to make them more attractive. One of the first additions of a GIF animation to a website was on Jeffrey Zeldman’s Batman Forever in 1995. The Batman Forever promo site was one of the most popular sites at the time. It inspired other web designers and developers to incorporate GIF web animation. But now GIFs are everywhere. Yet amidst all this, one needs to look at the benefits and advantages of using web animation in designing: Why is web animation crucial? Web animation on the face of it looks very moving and interesting. It holds the potential of capturing people’s attention longer than a static graphic. Web animations are also good at conveying an idea or concept more clearly and effectively. For say if a graph’s arrow moves from high to low, you will easily come to know that it’s decreasing. Excellent web animation also conveys a background story. This animation truly brings a lifeless thing to life. Web Animations are also proven to increase conversion rates. This happens owing to the 3-D nature of the designs. For example, the famous Web animation of Google is its mainstay. It was because of it that Google’s rates expanded. For this, you need to hire a good web designer who provides unlimited and best graphic designing services. Web animation should be smooth and meaningful. The web designer also needs to be aware of how the animation fits into the user experience and try to predict the conversion rates via it. Animations are an interaction between the animated graphics and the customer/user. The animation also helps to explain simple processes since users can easily understand what to do via an animation. Animations also serve as navigation and provide useful information. While designing the animations, the web designers shouldn’t look at web animation from just a technical outlook. Rather, they need to look at it from the customer’s eyes. That’s how a true animation will be successful. There are basically 2 types of web animations. These are as follows: A static web animation, for example, a GIF animation. A dynamic web animation with user involvement. Dynamic web animation is often used to present animated infographics on a website. This makes things easy for people to pay more attention to specific areas while scrolling the page. Besides that, it’s a very exotic medium to highlight the information. The best example of dynamic animation is a game that one plays. Or the cartoon that one watches. The usage of web animations can be not just in advertising but in animated movies too. This only means that the market for web animation is expanding. Today are the times, where everyone wants to do something exceptional to expand their business. Nowadays, we are trying to create eye-catching websites to create better conversions and click rates through users. This has created a competition in the graphic designing world. Animations play a fundamental role in these conversions. Animations are very useful in improving the UX/UI of a website or web app. Besides that, users not only feel attracted to these animated designs, but they appreciate the efforts that have been put in by the company in it. Altogether, animations are the most underrated type of graphic design. It’s usually thought that animation brings with itself a lot of hassle. Yet if you choose the right designing service, your animation can do wonders.

Catching Up With Design and Gaming Trends

September 8, 2020

Someone who is a professional gamer would surely love to know more about games. Online Gaming is an industry that is a billion dollars one. Online games have covered a huge time span. And over this time period, they have encompassed revolutionary changes. From the online Mario game, we all played as kids; to the modern Pokemon Go, we have played. And then Pubg of course. Gaming has used graphics in different ways. The audience keeps demanding more and more unique content, owing to which gaming and designing are both quite dynamic. Let’s look at these amazing gaming trends that the industry has gone through or is going in terms of graphic: Realistic Backgrounds Graphic design is a key component in gaming. The technology used in the graphic design of games is undergoing drastic changes. Bobby Kotick, CEO of Activision Blizzard explains how gaming benefitted his franchise. He has rolled out games franchises like Call of Duty, Candy Crush etc. Without developments in graphic design for games, it would have been impossible for them to create the game’s environment that tapped the attention of the gamers. The excellent background of games is quite sensational. They used a realistic background to evoke realistic sentiments in gamers too. For example, a setting like a jungle or a sea looks adventurous. Virtual Reality Now, this is the most important trend that is visible in games today. Today, everyone wants a tinge of realism in whatever they see. This has induced graphic designers to resort to virtual reality designing. A good example of virtual reality games is Minecraft that can be played via a medium like Gear. Besides that, you have Cards of Humanity that can be played on Zoom. All these games have been carefully designed keeping in mind that users have wholesome experience. For this, graphic designers are now working on honing their art in the field. A lot of designers can be hired for this purpose who provide unlimited graphic designing services. Animation Besides that, the animation as a genre in gaming has become quite important today. Those days are no more when characters in games would be still and dull. Animation has brought life in games today. In modern games, the graphics make characters feel more like real, living people. For instance, in Mario, the character only used to move and run. But today they can speak as well. For example in the game GT San Andreas, the chief protagonist can do business and then talk like any normal person. The graphics have assumed a sophisticated character today. Diversification of Games If you ask yourself a question that were game graphics homogenous around 5 decades back? The answer would be yes. Earlier the games were largely containing one kind of graphic and didn’t offer anything unique on the platter. Also, games back then were more children-oriented. Yet today we have graphics catering to all age groups and backgrounds. Video games are a great way to reach audiences of all kinds, especially young people. Thus games like Pubg are today catering to the Generation Z and older population both. Besides that, cute games with beautiful graphic designs like Angry birds are catering to children. Complex Art in Games What are the games? They are obviously a good source of entertainment and relaxation. However, if looked at closely, games can be a powerful source of knowledge and a medium to convey certain things too. One can be glad and equally surprised at the same time to know about this trend in the gaming industry. There are many games that have been solely designed to spread awareness regarding social issues. One such game is Darfur is Dying. This game is available on PC and here the participants have to find water while escaping military. Thus, the game throws light on water scarcity. Another game Nightmare: Malaria spreads awareness about Malaria disease. Thus, graphics in games have evolved. They now are designed to create awareness too. Emotional Graphics Era Who doesn’t want to play a game in which there are sweet couples making love? Or a game that’s emotional conveying love, hatred, anger etc in all intensities. Today the work of a graphic designer has evolved into the role of incorporating ever minute detail in gaming graphics. Sony first introduced its PlayStation console platform in the late 1990s. Sony experienced a hugely successful launch after giving priority to feelings in the games. Besides that, you have love games for teenagers today which contain beautiful graphics. The mechanised part of games has now become more human-like so that audiences can connect with it. Thanks to the amazing graphics! All in all, something “simple looking” like games have been going through a lot of changes lately. As we all know, graphics can make a huge difference in the way something is depicted!

Incorporating Letters Into Graphic Designing

September 6, 2020

Letters or alphabets are simple morphological tools that can help us build meaningful words and sentences. However, with recent trends and the demand in new ways to make creative illustrations, letter designs create a sensation throughout the world of Graphic Designing. Having letters as designs is not something entirely new. The letters’ structure has been morphed and manipulated to form various design structures way before graphic designs were invented. However, it has remained valuable technique artists have since used. In this world of digitization, handmade designs are becoming more and more expensive. It is because the paints and papers of various textures do cost more every time the artist has to create new products. On the other hand, digital art is a one-time investment. Of course, buying a laptop or tablet and the required software for Graphic Designing sounds expensive, but once you purchase it, you can create unique designs using different brushes and textures digitally. Let us find out how to incorporate letters into your designs to make it more appealing! Shared longitudinal stroke It is recommendable to have a single vertical line or stroke to have two different letters side-by-side as the most effortless 2D letter designs. You also have the option of using two colors or one single color to make it more concrete. This type of illustration is mostly found in logos. In some cases, you can mix and match uppercase and lowercase or use a single form throughout. Here is how you can do it in different ways: • Uppercase only: Most of the uppercase letters in English have vertical strokes, making it easier to have a shared line or stroke. Moreover, English’s grammatical rules state that the first letter of any word at the beginning of a sentence has to be uppercase. Therefore, using two uppercase letters is quite a realistic Graphic Designing experience. • Lowercases only: Sometimes, the uppercase letters may seem bland or too formal to suit your design or logo’s mood or taste. It becomes easier to find standard vertical strokes in lowercase letters in this case. You can incorporate this design to make your design for an informal and jovial look. • Best of both worlds: Often, designers create innovative designs by bending grammatical rules. Typically, we have a capital letter followed by a lowercase. However, some designs are known to manipulate the rules for an engaging illustration. Usage of negative space Another creative way to create a 2D letter design in your process of Graphic Designing is to use negative spaces. This design type can be used in logos, banners, website designs, and even in creative illustrations.The technique of using negative spaces can make your design stand out among the rest, and it will grab the viewer’s attention for a relatively long period. You can incorporate a design within another design by using two completely contrasting colors. The best way to go about this is to use black and white. You may have a black design that is not drawn but is created through an outline of white design outside it. It can also be vice versa. 3D letter designs in graphic illustrations Another way to excite and manipulate your viewers’ visual perception would be to introduce 3D letter or alphabet designs in your image. 3D letter designs are typically found in banners, animated graphics, video games, and even vector art.3D typography helps in providing a dash of realism into your illustration aesthetics. It pays less attention to the readability and prioritizes trendiness and visual appeal. It can create an illusion where the letters seem to be lifting from the screen. The fundamental differences between a 3D letter design and a 2D letter design lie in the very concepts of perception and structures. The things that make a 3D design unique and more eye-catching are: • 3D typography utilizes shadows. Each letter casts a shadow effect. In other words, designers create a visible “shadow” underneath the designed topography. The shadow is typically in shades of grey or black, making the illusion of “coming out of screen.” • The perspective plays a huge role. While 2D typography has a uniform layout, 3D typography uses a combination of straight, angular, and laid down structures to make the design realistic, as if it were objects.• There appears to be some distinct difference in the layers of text and background. Using different colors, creating “solid long shadows” helps the design to become more visually appealing. Incorporation of letters to your design can bring out a creative boost in your graphical illustrations. Various typography styles will help you create a different mood and aesthetic to go with your design or website. If you require an expert opinion on incorporating typography the right way into your designs, you can always contact graphic services teams who offer consultancy and advice regarding graphic illustrations. Draftss is a company that provides consultancy as well as unlimited graphic design services to its clients. You might want to check out their web page as well!

Designing With Environmental Sustainability

August 31, 2020

One thing the current global pandemic has proven to the world is that we need to take better care of our environment to ensure lasting benefits. While it becomes essential to use different machines, it is recommendable to consider new and improved methods that do not compromise the quality of the environment around you. We should all contribute whatever we can, even if it something trivial. Do you know how many trees are cut down for paper creation? Yet the paper is used for a variety of purposes. Although some of the uses are unavoidable, we should try to limit our applications as much as possible. Books already have a famous digital counterpart known as the e-book! It is freely downloadable in some cases and has proven its benefits in terms of movability and transferability. However, what about art and design? What about the thousands of advertisements that takes up newspapers and posters? Minimization of paper use is required. So what is the next best alternative? How to go digital or go green in the designing sector? The answer lies in Graphic design! Graphical designs are not a compromise on art No doubt, artists need a lot of practice and patience to reach their mastery. However, it is not a reason to think that digital artists do not require any effort! Digital illustrations need learning and understanding of different artistic concepts and techniques. While it is true that AI has benefited a lot of new artists to learn and get ideas, but even then, incorporating new insights and understanding of what works best has to come from the artists themselves! Changes in the advertising firms Most of the companies are opting for digital advertisement nowadays. This shift in preference has many reasons. Let’s take a look at them one by one: • Social media has become something prevalent and accessible. Even high school students can see digital advertisements more than they would see in a newspaper. Going for digital ad campaigns would maximize your outreach!• Since the global pandemic COVID-19 has endangered human physical contact in any form, it is advisable to use digital illustration instead of actors playing out in advertisements. • Marketing through emails is also trending nowadays. Willing subscribers often receive newsletters and other promotional content in their emails, which helps them stay connected with particular companies. This technique has proven to be more effective than placards! • Startups in home decor or similar businesses find it easier to advertise through digital content. It allows them to use different photos and videos of their products to appeal to their target audience. Commercial art Digital paintings have become an excellent medium for creative artists and comic writers worldwide. Different art software allows various shades and textures that are quite difficult to afford for struggling artists. Digital art and illustration have become an excellent way of exploring talents and creating different works involving art. Artists are getting jobs, and collaborative project offers like never before! Conservation of natural resources should be a priority for most people, yet this is where we lack at the moment. Using digital medium as a substitute for paper canvases may not bring about much change in the damage already made, but it is bound to cause some changes and create awareness. In case you require unlimited graphical designing services at reasonable prices, or for design consultancy, feel free to contact Draftss for some fantastic graphic design packages that you will definitely want to check out!

The A,B,C of Graphic Design in the Era of AI

August 25, 2020

Artificial Intelligence has changed the present world, in unbelievable ways. From things that had to be earlier done manually, it’s all done through robots now. Artificial Intelligence has surely changed our lives for the good. Manual operations usually take a lot of time and these are tiresome to perform. But with AI operations, the tasks become easy. The same applies to the arena of graphic designing. Though one may pose a question as to how graphic designers can do their jobs through AI? But don’t worry, here is a quick go-through list for you to know more about it. Usage of Robots The first and foremost thing that pops up in our minds when we say AI, is a robot. In fact, it’s the most spectacular achievement of artificial intelligence. Robots working in restaurants are easy to find. Yet they have invaded the graphic designing world too. You just need to hire a graphic designer and get a robot, and your work is sorted! Adobe’s new AI tool Sensei is in the nascent stage of development. But it can help designers in image pattern identification by editing, patching and image or absolutely reinventing a specific vista. Context-Aware Crop ensures prevention of accidental cropping of a photo subject. Multiple banners or layout options can be created by robots in different languages. The designer only needs to verify them and approve. This means that robots can do tasks like resizing of images etc. The designer has to only check if the job is done is correct. Development of powerful design systems Another way in which AI has influenced the graphic designing Industry is the interface of designing systems. AI has helped to develop very efficient and robust designing systems. Design System uses a mixed sequence of modules, patterns and elements to build a brand’s design language. This means AI will use a certain interface system to develop a design language for the company. Website developers such as Squarespace and Wix have integrated these AI technologies into their workflow to assist designers. DesignScape’s AI web designing offers an interactive teaching mechanism. It provides useful tips and hints to designers. So designers can use those hints to design more elaborately. Getting Perfection in the graphics Artificial Intelligence is the gateway to get perfection in your designs and images. Wondering how can that happen? Well, there are certain tools devised through AI that will check if your image filter is appropriate or not. Some companies make unlimited graphic designs and cater to so many clients. This makes the task bulky. But with some tools, it becomes a cakewalk. Tools like Prisma or Artisto identify the exact image content. They apply smart filters based on an image recognition technology to highlight visual effects. Auto Draw is another automated visual tool that can finish and fine-tune your sketches into fresh and polished versions. The more a designer engages with machine learning tools for drawing sketches, the more effectively AI can comprehend what the users are attempting to draw. Precision in decision making A human mind can commit a lot of errors. So whenever graphic designers work, they are bound to commit mistakes. But with AI, you get a lot of precision with which you can do your job. Graphic designing companies are becoming very clever and sharp. They wish to give the best to their clients and are incorporating so many new things. All thanks to AI! This includes things like time of the day when visitors visit, day of the week, source of users, device types used by the users etc. This all is done with Artificial intelligence, regarding which some users may be completely unaware of. This precise decision making based on the previously mentioned factors has been consistently done manually by designers, strategists and technologists by employing use cases and scenarios. With AI, the potential to make use cases more scalable hyper-personalized will increase its accessibility to more companies. This will only ensure greater personalization of services and experience to the user. Thus, it’s going to make him/her feel special. An enhanced personalization in user experience will likewise translate into increased conversion rates for the website. Thus we have realised that Artificial intelligence has impacted every bit of graphic designing. From hiring so many subordinates, the task has now shifted to automatic machines, robots, etc. This is revolutionary in itself because nobody would have thought that a domain like designing could have been done through it. Thus, as and when they need, graphic companies can certainly use the latest following trend in artificial intelligence to get their jobs done.

Watching Machine Learning Change: For The Last 10 Years

August 20, 2020

What is Machine learning? Now some of you may be pondering upon the fact as to what is Machine learning. Well, it’s basically related to the process of handling a large amount of data. Usually, in the business world, there’s always one or the other thing going on. So to handle large processes or facilitate the process, we take help of certain equipment or machinery. This is what makes up the cumulative term of ” Machine Learning”. It includes things like automatic extraction of data or analyzing large data. Basically, machine learning employs the usage of Artificial intelligence to improve itself over a period of time. Machine learning focuses on the development of computer programs. For the past 10 years, Machine learning has changed quite a lot. Artificial intelligence has transformed to become more sustainable and efficient. Thus, with time come needs. And the need is obviously the mother of all innovations! Take a look at this trajectory of Machine learning! Some machine learning methods Supervised machine learning algorithms apply past learning to new data using examples to predict future events. The system is able to provide targets for any new input after training. The algorithm can also compare its output with the correct, output to find errors. Unsupervised machine learning algorithms are used when the information used to train is neither classified nor referred. The system doesn’t figure out the right output, but it explores the data. Semi-supervised machine learning algorithms are in between the supervised and unsupervised learning since they use both labelled and unlabeled data for training. The systems that use this method are able to considerably improve learning accuracy. Reinforcement machine learning algorithms is a learning method that interacts with its environment by producing actions and discovers errors or rewards. The ancients of machine learning. The terms “machine learning” first appeared in 1952. It was in 2010 that George Dahl and Abdel-rahman Mohamed proved that deep learning speech recognition tools are effective. They also mentioned that they can provide some good industrial advantages. This provided an impetus to the process. At the same point of time, Google dived in the process too. It announced its self-driving automobile project, called Waymo. Finally, DeepMind was established in September 2010. It is a pioneer in the fields of AI and deep learning From 2011 onwards In 2011, Artificial intelligence went on a different path. It literally shook the world. The reason was of it was: IBM’ s question and answer system defeated Jeopardy. While IBM machines were working on portraying human intellects and other features, Apple introduced Siri, its virtual assistant. Though it was banned by IBM. Siri uses speech recognition, a natural language user interface, and convolutional neural networks. The technology enables users to conduct searches and make recommendations. It also answers questions, and perform tasks via internet services. Some other ventures in this field In 2012. The Google Team, led by Jeff Dean and Andrew Ng, developed a neural network. This network recognized cats on YouTube by watching unlabeled images from video frames. Can you even imagine it? Wasn’t it just a brilliant breakthrough? Well, it was. Besides this, another application -The Oculus Rift is used in many applications beyond VR gaming, including industrial visualization and design, education, and media. In 2013, Boston Dynamics created Atlas. Atlas is basically a dog-like robot. It is capable to carry out a variety of human activities. In 2013, Google also introduced a beta test version of Google Glass. For those who don’t know, Google Glass is a heads-up display mounted on eyeglasses. It supports functions including facial recognition and text translation, besides other functions. Google turned heads again in 2014. Guess why? Well, it did something completely different this time. It bought another program DeepMind for $500 million. Also, who doesn’t know Alexa? Well, some people have found a best friend in her! Amazon’s Alexa is again a new process of Machine learning. It is also a milestone set in the department of Artificial intelligence. Who doesn’t want Alexa? Just a few years ago Finally, let’s come to recent times. Around 4 years ago, that is, in 2016, Google Assistant came up. We all know what Google assistant is. Don’t we? It is an AI-powered virtual assistant that engages in a two-way conversation. Thanks to Google’s language! Google Assistant can conduct Internet searches, schedule events, set alarms, etc. It truly plays the role of a reliable assistant. In 2018, a different thing happened. A Paris-based art collective of artists and AI researchers created some artwork. They did it using an algorithm that analyzed image data from some portraits. Finally, we have landed in 2020. And what we see today is the expansion of Artificial intelligence in all spheres. This not only includes business but healthcare too. If today a pandemic has engulfed us all over, then data scientists are also working to dive into unexplored areas of Machine learning to improve analysis methods.

Want To Increase Conversion Rates? Find Success In Banner Designs!

August 19, 2020

Conversation rate and banner design: Know a little more! Now, matter how many times things are repeated and told, we tend to forget them. There is no denial of this universal truth that design is the energy of any website. Your content may be brilliant, yet if you don’t surprise users, you lose the game! Ever heard of a thing called banner advertising? Well, surely you must have! It’s basically a new and recent innovation in the marketing world. Under the conventional advertising norms, physical banners were put up. But under digital advertising, small rectangular shaped banner ads appear on your screen. They are embedded into a website and appear on a web page. After that, whenever a customer clicks on it, he/ she is directed to the main website. Now, this is where the conversion rate as a concept comes in! It refers to the number of visitors who successfully complete the desired goal. That can include a thing like signing up for your site or simply visiting it. Websites most often grapple with this problem: They keep trying to increase it yet it doesn’t. But do you know one secret to do that? If you want to, then read the below tips! Banner Design Tips Choose a proper size Now, as mentioned before in the introduction, banners are largely rectangular. Yet they can vary in their dimensions. So choosing the right size becomes very important. How will you do that-? You can easily hire a good graphic designing company for the same task. The main sizes to choose from are as follows: 728×90px — Leaderboard 300×600px — Half Page 300×250px — Medium Rectangle 336×280px — Large Rectangle Once you are done with choosing an appropriate size, you can ask your graphic web designer to start with the colors choosing and other processes. Use logos and social proofs Does your website have a really aesthetic logo? Or if not that, does it include testimonials on the banner? Well, the answer to both these questions should be in affirmative. Adding your own logo or your famous clients’ logo on the banner is extremely important. This creates an impression that your site is very famous and people will click on it! Your logo should be clear and beautiful. You should choose good graphic designs for logos. You can take help of some banner makers too. Besides that include testimonials too. In an interview with ConversionXL, growth marketing expert Angie Schottmuller said, “If quality social proof buffers notable uncertainty, get ready for some remarkable conversion impact in some cases up to 400% improvement.” So get ready to reap benefits! Value Proposition and Call for action Now some of you may ask what are these terms? Well, value proposition shows the service you provides. It then calls attention to itself with attractive offers. So you must have seen things like ” Very High quality” or “39% off” or “Limited offer.” This should take up the most space in your ad. This way the viewers will surely visit your site. And call to action is the text or button that invites users to click. These buttons should accompany your banner ad. This way it will be easier for users to visit the site. Words like “Click here” or “Watch Now” are some examples. You can choose other alternatives too! The Colour Choice, Contrasting and Borders And now comes the most crucial aspect of every design. No matter you miss out on one thing, you can’t afford to miss on a good colour choice. For this, you should take professional help. You can create some beautiful banner Designs by using online tools like Canva also. Just make sure that the purpose of your site is in tandem with the colour. For example, if it’s a cooking-related site, it should contain colours like green etc. If it’s an ethical hacking site, you should include black. One can even choose a contrast ratio tool to measure if it’s correct! Now coming to the part of borders of it! The Internet Advertising Bureau (IAB) states that ” display ads must have clearly defined borders and not confused with normal web content.” Thus the border should be clear and precise. It should make things hassle-free to be seen. Animation and a lot more If you are still grappling with this question: How to boost conversion rates? , then follow the animation mantra. It’s said that animated ads are more appealing. According to Adobe’s 2015 report on the State of Content, with 15 minutes to consume content, 66% would prefer to view something beautifully designed. And the animation is the key to it! So just grab a good company that offers unlimited graphic designing services. That’s the best way to design banner. Besides that, focus on small details like fonts, spacing etc. You should also ask your designer to look at buttons on the banner carefully. More or less, it’s the game of the buttons that your rates get increased or decreased! So finally, we have looked at how conversion rates are a powerful yardstick showing a company’s success. Obviously, there are other ways to increase rates. Yet the most subtle and simplicity to do is through a banner design! It’s just so hassle-free and doesn’t even take much money and time. You just need to grab a good web designer. That’s all!

The Great White space: Add Spices of Creativity In It

August 18, 2020

A beginner’s guide to white space “Ohh God, what to do with this white space” ” Wow, the white space is so beautifully used “ These are the two moods that one can experience while seeing a space that is empty around any design. While some people feel it’s useless, others feel the opposite. And what is that space called? Well, it’s called the white space which some people love referring to as “Negative space”. Now suddenly a question pops up in our minds as to what is negative about it? Well, some people in the business world believe that this empty space around margins or between columns largely goes waste. Since putting up designed advertisements both physically and digitally is a task quite expensive, carefully using space that is available, is crucial. Moreover, it takes a lot of time to design some banners on the web. Thus, it’s imperative to choose wisely as to what use can white space be employed for. There are basically two types of white spaces keeping in mind the area they cover- micro and macro. So if you are in this same dilemma as to how to use your white space creatively, then do read these below ideas! You are sure to grab some good ones! How to use white space creatively? Choosing a good designer Now starting with this tip becomes very important. More often people who are in premium businesses don’t really do designing themselves. There are graphic designing companies that provide such services. They just hire a designer directly and do the needful. Now choosing a good designer becomes very important. Most often the designer has in his/ her hand the power to make the most appropriate and creative use of white space. For example, Draftss provides really good designing services which can be a boon to you! The same applies to other designers in the market as well. Using a solid colour background Now there is a common misunderstanding among people that white space has to be “white”. But that’s completely wrong. In fact, white space is a misnomer. You can use any background or colour you wish to use for it. For example, there’s a popular India’s largest student-led newspaper – DU Beat. And the white space used by it includes dark violet and purple colours which look phenomenal! That’s why they have a unique reputation owing to good white space usage in their graphics. You can surely adopt their formula by using some visible and bright colours that make your text content look raised among the white space. Space in Text is important This tip needs to be reiterated again and again. Now obviously your content is something that’s crucial to any of your design. For say the Astronauts Wanted creates shows, media etc. It has a typical background in white space. And it very beautifully puts its brand name in capitals with enough space. It’s a typical example of how white space can be employed creatively. They don’t crowd it with tightly written material. You also need to make sure that your text in terms of brand name or tagline has appropriate spacing. Furthermore, it makes it easy for the reader to read! Lay emphasis on service/ product Who doesn’t adore Apple’s advertisement? Apple is one of the umpteen brands that know how to do everything best in every field. Be it designing, marketing, promotion or anything, they are the pioneers in setting trends. In their ad, you must have seen how their iPhone lies in the centre with a lot of white space surrounding it. This is a conventional way to highlight your product in centre amidst the white space. So what you can do is: firstly, choose a colour for white space. And then place the centre of attraction ( product/ brand/ service provided) in the middle. Keep the layout minimal Now there are certain companies that provide unlimited graphic designing services. Some of them largely clutter the whole white space with one or the other thing. But that’s a faulty thing to do! By putting literally everything on Earth in your design you tend to make viewers confused. This induces them to not see your design. Yet if you have seen Oreo’s biscuit campaign, you will get shocked! They have used milk in the background as white space. And have put an Oreo biscuit in it. Such a small thing has brought huge success to them. Thus, this technique can do wonders! Altogether you have realized how white space isn’t really negative altogether. If used properly, space can certainly reap some good benefits. You will then realize the importance of White Space! Sometimes we see an empty visual and realize what’s this for? Well, that’s in itself a good marketing usage of white space. Extraordinary visuals do attract individuals. So you need to creatively mix up things and make an excellent visual. That’s how your white space will turn out being a magic space!!

Rebranding: The Mantra To Doll Up Your Business

August 17, 2020

What is Rebranding? Most of the words carry meanings within themselves. Rebranding is one such word. It clearly shows the amalgamation of “re” and “branding”. Basically, it is a process through which a completely new outlook is given to any corporate entity. This may include any product, service, business, website etc. It is an effective market strategy through which brands regain the market and customers’ confidence. Now some of you may ask this question: why is rebranding required in the first place? Well, the reason lies in changing dynamics. Who doesn’t want to consume a new product every time they spend money? Consumers always want something fresh to taste! They want value for money. Isn’t it? So businesses always have to pull up their socks to remain up to date. After all, being an old school never really helps! Significance of Rebranding We have realized what power rebranding holds in itself. It can miraculously turn the tables and help you earn some good fortunes! Yet to understand more about the benefits of rebranding, read these points in detail: Form a rapport with the audience Businesses thrive on entertaining their audience. And the audience here means the users or consumers. Thus rebranding can become that key to the lock of increased sales and profits. We all know the kind of popularity that Dabur oil has in the market. But it wasn’t the case before. It earlier only portrayed women in the traditional light. As times changed, it started the “Brave and Beautiful” Cancer awareness campaign. Dabur rebranded itself to suit the demands of the modern audience. This illustration can be used by other brands too! Increased productivity and sales And this pro of rebranding is very self- evident! The main motive that drives ventures to rebrand is certainly to increase profits. And this formula does work in amazing ways! The moment you add a new touch through graphic designing or web designing, people will get curious. They will wish to use your service/ product. Thus the sales are bound to increase. It is said that Disney network keeps innovating new ideas. They do it through unlimited graphic designing services and logos. Thus you can borrow their rebranding ideas and use it for yourself! Exoticism to your brand Do you want your brand to mingle with others? Obviously not! So to solve the problem of brand resemblance you can re-design it. There are many web designing companies that design the brands and their logos online. You can hire them to give an exclusive outlook to your brand. Similarly, you can invest in branding strategies like adding visuals, designing new logos etc. There are unlimited rebranding services available in the market. In fact, some exclusively deal in this arena. You can choose from them! Adding new moral values and standards Since the time “Fair and Lovely” has dropped fair from its name, there’s a lot of discussion going on. This is largely around things like ” Should brands add current values ?” , ” What are the best ways to rebrand“ etc. It’s often said that finance and marketing are easier to handle than actually building values and trust. We know the legacy of MDH Masalas in India and abroad. That’s the kind of values brands aim to associate themselves with. And this all can be done with innovations like a new outlook to designs, using new marketing strategies, changing colours of the product, changing byline etc. If society goes through a change, the brand should change too. For example, these days sites and brands are working on themselves to support #Blacklivesmatter. Solving problems and glitches In 1997, Apple started the “Think Different ” Campaign. This was done in the wake of the bankruptcy challenges that the company was facing. Steve Jobs who had rejoined as the CEO initiated changes in usage of visuals. The company used a lot of visual advertising. This way it went on to transform the bankruptcy to success. Thus what’s being suggested is that visuals can create unprecedented impact. Moreover, it doesn’t really cost much. By minimal customisation, you can really catch consumers. For say chocolate companies are largely making Cocoa. Yet the difference that is created is by the design of wrapper! Conclusion Thus, we have seen how a minute superficial change in any product can bring maximum results. Rebranding is a relatively new strategy. It came to the forefront in recent times when graphic designing companies had started to mushroom. Ultimately, both of these developments were beneficial to each other. Companies who were looking for rebranding services found refuge in these designing companies. Thus it came up as a mutual business. At last, it can be declared that it’s really pertinent for businesses to attach themselves to current happenings. No customer would like an outdated brand! Happy Rebranding!

Time Tested Tips For Creative Directors To Bring Their Concept To Life

August 15, 2020

Realism has been one of the most sought after artistic techniques throughout history. Even in the case of graphical designs, realism is something many artists strive for, if not all. The very concept of “life-like” art is meant for the viewers to relate such that creative directors can get more viewers and their work promoted.C creative directors always have to be on the lookout for new and creative ideas that the viewers would love. However, there are certain challenges a director often faces especially while working with a team. Here are some efficient tips which will help you to breathe life into your works! Accept feedback This is something very important. You will not grow unless you can get feedback. This means that you should learn to accept negative feedback as well. Even though it sounds distressing and you probably do not want to hear a lot of negative talks regarding your design, but it is important that you understand the places you can be criticized. This will enable you to analyze your flaws better. Make friends out of your team Even if this sounds unprofessional to you at first, you will find that this actually pays off in the long run. If you befriend your team members or at least create a safe environment where your team can provide frank and honest opinions without thinking about the boss’s wrath, then that would be great! Having a team you can rely on will be more beneficial. Set smaller goals Sometimes it is wiser to set up smaller goals instead of focusing on everything all at once. When you take small steps you remain motivated as fulfilling them is easier. Once you start bringing your small projects to life, it becomes easier to assemble these smaller pieces to have a larger picture. In fact, you will find more efficient methods to deal with smaller goals and piecing them together. Take one step at a time. You can always set small goals for your team one after the other. Being a creative director has never been easy. Yet, these tips would surely set you in the right direction. You may also check out the works of other designing teams as well for content and inspiration. Draftss is a company that provides unlimited graphic design services to its clients. Draftss uses graphic design colours in a manner which is quite something exquisite and you will definitely find it inspiring!

Your On Demand Creative Team

4.8 out of 5 stars

Your On Demand Creative Team

4.8 out of 5 stars

AUTHOR

Shreya Berry

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The A,B,C of Graphic Design in the Era of AI

Watching Machine Learning Change: For The Last 10 Years

Want To Increase Conversion Rates? Find Success In Banner Designs!

The Great White space: Add Spices of Creativity In It

Rebranding: The Mantra To Doll Up Your Business

Time Tested Tips For Creative Directors To Bring Their Concept To Life

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Your On Demand Creative Team

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Your On Demand Creative Team

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AUTHOR

Shreya Berry

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