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Graphic designing and the Marvel-DC Universe

The Marvel-DC Universe is related to visual and textual concepts. In general, graphic design communicates notions that motivate customers. It is used for creating advertisements, magazines, pamphlets, brochures, and many other kinds of things. Primarily, the making of eye-catching websites or amazingly decorated spreads in a magazine is accomplished using Graphic Design. The Graphic designing […]

How to Increase the Retention Rate of Your Website

Increase the retention rate of your website

By ranking high in Google search results, your website might be exposed to thousands of daily visitors, but its retention rate might not increase at the same rate. However, it doesn’t really matter how much traffic you get, if your visitors don’t revisit your website. What matters is the number of users who stay and […]

Marketing Campaigns That Failed Miserably Across The World

Marketing campaigns can fail many times. The main reason behind it is that you must be targeting the wrong customers. You haven’t done any research about marketing and the goal is unrealistic. These are some of the reasons marketing campaigns fail.  There are times when one company thinks of a great idea, but when they […]

Stages of Brand Recognition And How To Match With Them

Branding 3

During the early stage of a business, the company has to worry about brand recognition. Brand recognition and awareness are not only for big companies but also for small startups. So, building awareness about these things is very important for any company to grow in the market. To make an online presence, it is necessary […]

How and Where to Share Customer Testimonials

share customer testimonials

Share customer testimonials on social is a great way to build credibility and trust with your followers while increasing the likelihood that potential clients or customers will choose you over other similar businesses. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building […]

Loyalty & Retention Through Graphic Design

Graphic design plays a significant role in marketing efforts in today’s world. The creation of a brand begins with the designing of communication tools, including logos, signage, print and digital advertisements. Companies can increase customer loyalty by offering them exclusive deals or discounts, personalized services, or by providing great on-site experiences. By adding colour and […]

10 Principles of Accessibility

Introduction to Accessibility: Your text here Ever wondered, what is looked for while designing a web page? Or What website to make it more user-friendly? What does the individual who has his first encounter with the website perceives? How can we as a business or a service provider interact with a user with some cognitive […]

How IGTV Can Be a Substitute For YouTube

I always knew IGTV will be a substitute for Youtube. That is why even, after reaching 1 billion users, Instagram isn’t looking to stop there. They’ve recently announced a feature to give users more reason to adore the platform: Instagram Television, aka IGTV. Draftss has also helped its clients to develop substantial e-commerce platforms with […]

How to Use Multimedia Content For Marketing

multimedia content for marketing

Multimedia, such as content for marketing mobile, live casting and podcasting, photo, video, and file sharing, can spread the word about your company. It also helps to build brand awareness in a very unique and powerful way. This particular type of social media also can go viral quickly. Hottrix, the Las Vegas, Nevada-based iPhone app […]

How To Use Podcasts For Marketing

podcast for marketing

In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hyper-target audiences and give a good return on investment. Podcasts also create value for listeners […]

How And When To Rebrand Your Business

If you are looking to Rebrand your business and want to know the details about How and when to Rebrand, then this article will guide you all the way. Have a look at the article How and when to Rebrand. So, without any delay. Let’s dive into the main topic. Every great brand goes through […]

Cause Marketing: Planning Social Campaigns For Businesses

Cause marketing is one of the best marketing techniques. In this marketing technique, a collaboration between a for-profit business and a nonprofit Organizations occurs. Transparency is also an important part of businesses nowadays. Knowing and trying to connect with customers and the fact that they are concerned about their impact on society. Most of the […]