Zonos

A sigh of relief for international shoppers. When international shoppers can pay duties and taxes at checkout, they become lifelong customers.

The Zonos pricing section is effective for several reasons:

  1. Clear Hierarchy and Visual Appeal:
  • Tiered Structure: Four distinct tiers (Landed Cost, International Checkout, Hello, Quoter) are clearly displayed with visual separation.
  • Visual Cues: Icons are used to represent each tier, adding a visual element. The “Most Popular” banner highlights a recommended option. A “Free” badge is used for the “Hello” tier.
  • Layout: The layout is clean, organized, and easy to scan.

 

  1. Value-Based Differentiation:
  • Target Audience: Each tier description clearly defines the target user (e.g., “anyone doing cross border,” “global ecommerce growth,” “improving an ecommerce shopping experience,” “anyone looking for a tool to quickly calculate”).
  • Feature List: The features listed within each tier showcase the added value and functionality.
  • Focus: Each tier focuses on a specific need. For example, “Hello” focuses on localization, while “Quoter” focuses on quick landed cost calculations.

 

  1. Transparent Pricing:
  • Implied Pricing: While specific prices are not listed, the “Free” badge for the “Hello” tier and the clear differentiation of features suggest a tiered pricing model.
  • Contact Sales: The absence of direct pricing implies a “contact sales” approach, which is common for complex or enterprise-level SaaS products.

 

  1. Addressing Different User Needs:
  • Tier Names: The names suggest different levels of service and functionality.
  • Target Audience Descriptions: The descriptions explicitly target different customer segments.
  • Feature Set: The features offered in each tier cater to different needs and budgets.

 

  1. Strategic Use of Information:
  • Highlighting Key Features: The listed features focus on the most important aspects of each tier.
  • Concise Messaging: The descriptions and feature lists are brief and to the point.
  • Focus on Benefits: The messaging focuses on the value users will receive.
  • Plugin and API Information: The inclusion of plugin and API information is helpful for developers and those looking for integration options.
  • Call to Action (Implied): The clear presentation of features and benefits encourages users to contact the company for more information and pricing.

Other Pricing Examples