The SproutSocial pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Tiered Structure: “Standard,” “Professional,” and “Advanced” tiers are clearly labeled and visually separated with distinct sections.
- Visual Cues: Checkmarks effectively indicate feature availability. The “Most Popular” label highlights the recommended plan. The “Start Your Free Trial” buttons are visually distinct and consistent.
- Layout: The layout is clean and organized, with consistent formatting and clear spacing.
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups (getting started, social businesses, social businesses at scale).
- Feature List: The feature lists clearly outline the core differences between the plans, emphasizing the added value of the higher tiers with “Everything in…” structure.
3. Transparent Pricing:
- Pricing Information: The per-user monthly prices are clearly displayed, with both annual and month-to-month billing options provided.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest a progression in features and capabilities.
- Feature Availability: The feature availability caters to different needs, from essential tools to advanced social business features.
5. Strategic Use of Information:
- Call to Action: “Start Your Free Trial” buttons are prominently placed, encouraging user engagement.
- Other Information: The descriptions provide clear explanations of each plan’s benefits and target audience. The “No credit card required” message reduces friction for trial sign-ups. The “Request a demo” option for higher tiers caters to more complex user needs.
