Mimecast

The Mimecast pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

   • Headline Focus: “Mimecast Plans” is present.
   • Categorization: Plans are categorized into “Email Security 3.0 Plans” and “Cyber Resilience Plans.”
   • Tiered Structure: Within each category, plans are presented in a tiered structure (e.g., “Perimeter,” “Comprehensive,” “Pervasive”).
   • Visual Cues: “Get a Quote” buttons are present for each plan. A “MOST POPULAR” banner is used.
   • Navigation: Tabs allow filtering by “COMMERCIAL & ENTERPRISE” or “SMALL BUSINESS.”

2. Value-Based Differentiation:

   • Feature Highlights: Each plan lists key features.
   • Target Audience: The categorization and tier names suggest targeting different needs and business sizes.

3. Transparent Pricing:

   • Pricing Information: No pricing information is displayed directly.

4. Addressing Different User Needs:

   • Plan Names: Plan names (e.g., “Perimeter,” “Comprehensive”) suggest different levels of protection and features.
   • Categorization: The division into “Email Security” and “Cyber Resilience” suggests addressing different security concerns.

5. Strategic Use of Information:

   • Call to Action: “Get a Quote” buttons are present for each plan.
   • Filtering: The top navigation allows filtering by business size.
   • Zone Descriptions: “Zone 1,” “Zone 2,” and “Zone 3” are used to categorize some features.
   • Resilience Extensions: “Resilience Extensions” are listed as add-ons.