Five9

The Five9 pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

• Headline Focus: “Five9 Solution Bundles Scale as Your Contact Center Evolves” clearly states the page’s purpose.
• Tiered Structure: “Core,” “Premium,” “Optimum,” and “Ultimate” offer a clear progression of features and capabilities.
• Concise Descriptions: Each tier has a brief description outlining its key focus.
• Visual Cues: Checkmarks highlight included features.
• Call to Action Buttons: “Request a Quote” buttons are prominent for each tier.

2. Value-Based Differentiation:

• Feature Comparison: The table format allows for easy comparison of features between tiers.
• Targeted Messaging: Descriptions highlight the needs each tier addresses (essential tools vs. advanced capabilities).
• Benefit-Oriented Language: Phrases like “best-in-class,” “maximize agent performance,” and “improve staffing accuracy” emphasize the value proposition.

3. Transparent Pricing:

• “Request a Quote” Only: No actual prices are listed. This is a common practice for enterprise-focused SaaS, but it sacrifices immediate transparency for lead generation and personalized quotes.

4. Addressing Different User Needs:

• Basic Needs: “Core” caters to organizations with fundamental contact center needs.
• Growing Needs: “Premium” adds omnichannel support and quality management.
• Optimized Operations: “Optimum” focuses on workforce optimization and agent performance.
• Advanced Automation: “Ultimate” provides analytics and workflow automation tools.

5. Strategic Use of Information:

• Feature Grouping: Features are categorized (e.g., “Support,” “Calling,” “Reporting”) for easier navigation.
• Emphasis on Scalability: The headline and descriptions highlight the ability to scale with Five9.
• Focus on Customer Experience: The descriptions emphasize improving customer engagement and experience.