Writer

Writer is an AI writing assistant that helps everyone on your team write well. Craft clear, consistent, and on-brand content everywhere. Try it free today.

The Writer pricing section is effective for several reasons:

  1. Clear Tiered Structure and Targeting:
  • Distinct Tiers: The “Starter” and “Enterprise” tiers are clearly defined and visually separated, making it easy to compare options.
  • Target Audience Differentiation: The “Starter” tier targets individual users or small teams, while the “Enterprise” tier targets larger organizations with more complex needs.

 

  1. Transparent Pricing and Value Communication:
  • Clear Price Point for Starter: The “$11/month” price for the “Starter” tier is clearly displayed.
  • “Custom” for Enterprise: The “Custom” designation for the “Enterprise” tier suggests custom pricing, which is common for larger organizations with specific needs.
  • Annual Billing Savings: The “YEARLY SAVE 25%” banner highlights the potential savings with annual billing.

 

  1. Emphasis on Feature Differentiation:
  • Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of the “Enterprise” plan.
  • Feature Progression: The lists show a clear progression of features, with the “Enterprise” tier offering more advanced capabilities like multiple workspaces, custom writing guidelines, and compliance checks.

 

  1. Strategic Use of Calls to Action:
  • “Start your free trial” and “Contact sales” Buttons: Clear and prominent buttons encourage users to take action.

 

  1. Visual Clarity and Organization:
  • Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
  • Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
  • Checkmarks: Checkmarks are used effectively to highlight included features.

 

  1. Focus on Core Value:
  • Writing Assistance and Content Security: The emphasis on features related to writing guidelines, readability, and content security highlights the core value proposition of the platform.
  • Integrations: The mention of Chrome, Word, and Google Docs extensions demonstrates the platform’s ability to integrate with commonly used tools.

 

  1. Additional User Pricing:
  • “$11/month/additional user”: This clearly communicates the pricing for additional users in the “Starter” tier, allowing for easy cost estimation.

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