The Octopus pricing section is effective for several reasons:
- Clear and Concise Headline:
- “One product, two ways to host it”: This immediately communicates the simplicity and flexibility of the offering.
- Emphasis on Free Tier:
- “Free for 10 deployment targets. No credit card required”: This highlights the accessibility and low barrier to entry for new users.
- Two Distinct Hosting Options:
- “Cloud” and “Server”: The clear labeling of the two hosting options makes it easy for users to understand the choices.
- Descriptions: The concise descriptions (“Deployments as-a-service” and “Octopus on your infrastructure”) provide a quick understanding of the differences.
- User-Friendly Input Options:
- Slider for Cloud: The slider allows users to visually select the number of deployment targets.
- Dropdown for Server: The dropdown provides a simple way to select the number of targets.
- Consistent Messaging:
- “Free for 10 targets or less”: This message is repeated for both options, reinforcing the free tier.
- “Storage limits apply”: This note for the Cloud option clarifies potential limitations.
- Clear Calls to Action:
- “Get started” Buttons: The prominent buttons encourage users to take action.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across the two options enhances readability and makes comparisons easier.
- Icons: The icons associated with each option provide a visual representation of the hosting type.
