pdfFiller

The pdfFiller pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

   • Headline Focus: “Choose a plan to try out pdfFiller risk free” is a clear and direct headline.
   • Reassurance: “You can switch plans or cancel anytime” provides peace of mind.
   • Free Trial Emphasis: “30 DAY FREE TRIAL is included in each plan” is highlighted.
   • Tiered Structure: Three distinct tiers (Basic, Premium, airSlate Business Cloud) are clearly displayed.
   • Visual Cues: “BEST VALUE” banner highlights a recommended option. Pricing is prominently displayed. CTAs are clearly visible.

2. Value-Based Differentiation:

   • Target Audience: Each tier description highlights the target user and their needs.
   • Feature List: The feature list shows increasing functionality and value across tiers.

3. Transparent Pricing:

   • Clear Pricing: Prices are clearly displayed for each tier, along with the per-month unit.
   • Volume Discount: The Premium tier highlights a lower price per user for larger teams.

4. Addressing Different User Needs:

   • Tier Names: The names suggest different levels of service and functionality.
   • Target Audience Descriptions: The descriptions explicitly target different user segments.

5. Strategic Use of Information:

   • Call to Action: “Choose Annual Basic Plan,” “Annual Premium Plan Selected,” and “Contact sales” buttons are strategically placed.
   • Feature List: The detailed feature list allows for easy comparison.
   • Payment Options: The “CHOOSE PAYMENT SCHEDULE” dropdown allows for flexible billing options.
   • Contact Information: A phone number is provided for sales inquiries.
   • Emphasis on Risk-Free Trial: The headline and messaging emphasize the risk-free nature of trying the service.
   • “View More” Links: “View More” links offer access to more detailed feature information.
   • User Limits: User limits for each tier are clearly stated.
   • Legal Forms Library Highlight: The inclusion of the US Legal Forms Library in certain tiers is emphasized.