The Travis pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Free Plan,” “1 concurrent job Plan,” “2 concurrent jobs Plan,” and “5 concurrent jobs Plan” are clearly labeled and visually separated.
- Progressive Pricing: The pricing structure moves from “Free” to progressively higher monthly costs, indicating increasing resources.
- Consistent Layout: Each tier follows a consistent layout with descriptions, features, and call-to-action buttons.
- Visual Cues: Checkmarks are used to indicate included features.
- Clear Headings: The headings clearly indicate the number of concurrent jobs available in each paid plan.
- “Select monthly plan” title: This clearly defines the purpose of the section.
2. Value-Based Differentiation:
- Quantitative Differentiation: The tiers are clearly differentiated by the number of concurrent jobs, making it easy to compare offerings.
- Credit Flexibility: The “Adjustable credits amount” feature in paid plans highlights increased flexibility.
- Feature Consistency: The consistent inclusion of “Unlimited unique users,” “Private & Open-Source Repos,” and platform support across all tiers highlights core offerings.
3. Transparent Pricing:
- Clear Pricing Information: The “Free” tier is clearly stated, and the paid tiers have clearly stated starting monthly prices.
4. Addressing Different User Needs:
- Individuals/Small Projects: The “Free Plan” caters to users with basic needs.
- Varying Project Demands: The paid plans with different concurrent job options cater to projects with varying resource requirements.
5. Strategic Use of Information:
- Benefit-Oriented Features: Features like “Unlimited unique users” and platform support are highlighted across all tiers.
- Clear Call to Action: The “START BUILDING FOR FREE” and “GET STARTED” buttons provide clear paths for action.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
