Ontraport

CRM, sales and marketing software for small and mid-sized businesses.

The Ontraport pricing section is effective for several reasons:

  1. Clear Tiered Structure:
  • Distinct Tiers: The “Basic,” “Plus,” “Pro,” and “Enterprise” tiers are clearly defined and visually separated, making it easy to compare options.

 

  1. Emphasis on Value Differentiation:
  • “Best Value” Highlight: The “Best Value” banner clearly indicates the recommended plan, guiding users towards a popular choice.
  • Feature Progression: The included features (represented by checkmarks and “X” marks) show a clear progression of capabilities, with higher tiers offering more advanced features.
  • Numerical Differentiation: The numerical values (1,000, 2,500, 10,000, 20,000**, Unlimited, 200,000/mo, 1, 2*, 3*, 5*) provide clear metrics for comparison across tiers.

 

  1. Transparent Pricing:
  • Clear Price Points: The prices ($79, $147, $297, $497) are prominently displayed for each tier.

 

  1. Visual Clarity and Simplicity:
  • Clean Design: The dark background with light text and icons creates a clean and modern aesthetic.
  • Toggle Switches: The toggle switches at the top of each tier provide a visual representation of feature activation.
  • Concise Presentation: The information is presented in a concise and easily digestible format.

 

  1. Focus on Key Metrics:
  • Numerical Data: The focus on numerical data allows users to quickly compare the limits and capabilities of each tier.

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