This Snap Surveys pricing section is effective for several reasons:
- Clear Tiered Structure:
- Distinct Tiers: The “Snap XMP” and “Snap Enterprise” tiers are clearly defined and visually separated, making it easy to compare options.
- Transparent Pricing for One Tier:
- “Snap XMP” Price: The “Snap XMP” tier has a clear price point (£835/year), making it easy to understand the cost.
- Additional License Cost: The cost of an additional license (£350/year) is clearly stated, providing transparency for scaling.
- “Tailored for you” for Enterprise: The “Snap Enterprise” tier uses “Tailored for you,” indicating custom pricing, which is common for larger organizations with specific needs.
- Emphasis on Feature Differentiation:
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of the “Snap Enterprise” plan.
- Quantifiable Metrics: The “Snap XMP” tier includes quantifiable metrics like “1 user license” and “1000 units,” providing clear usage limits.
- “Unlimited” Features: The “Snap Enterprise” tier emphasizes “Unlimited” features, highlighting its scalability.
- Strategic Use of Calls to Action:
- “Call +44 (0)20 7747 8900 or Request a Call Back” Buttons: Clear and prominent buttons encourage users to take action and initiate contact.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- Focus on Core Value:
- Survey Platform: The platform focuses on survey creation and analysis, highlighting the core value proposition.
- Additional Information:
- Add-ons: The “Add-ons” section provides information about additional modules, allowing users to customize their plan.
- UK-Based Servers and Certifications: The mention of “UK-based servers, ISO/IEC 27001 certified” builds trust and highlights security and compliance.
- Contact Information:
- The inclusion of a phone number provides an alternative way for users to get in touch.
