JetBrains

The JetBrains pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

• Headline Focus: “Subscription options & Pricing” clearly states the page’s purpose.
• Tabbed Navigation: “For Organizations,” “For Individual Use,” “Special Offers,” and “FAQ” provide clear navigation.
• Product Focus: “IntelliJ IDEA Ultimate” and “All Products Pack” are prominently displayed.
• Tiered Pricing (within Products): The tiered pricing structure (first year, second year, etc.) is clear.
• Visual Cues: “BEST OFFER” banner highlights the recommended option.
• Call to Action Buttons: “Get quote” and “Buy” buttons are clear and actionable.

2. Value-Based Differentiation:

• Feature Hints: Brief descriptions highlight the key value propositions of each product (e.g., “The most intelligent JVM IDE,” “Get all JetBrains desktop tools”).
• Product Comparison: While not a detailed comparison, the descriptions and included tools give a sense of the differences between the products.
• Tiered Pricing as Incentive: The decreasing price over time incentivizes long-term subscriptions.

3. Transparent Pricing:

• Clear Initial Prices: The first-year price for each product is prominently displayed.
• Tiered Pricing Breakdown: The price for subsequent years is clearly shown.
• Currency Specified: Prices are in US dollars.
• Tax Information: Transparency about potential taxes is provided.

4. Addressing Different User Needs:

• Organizations vs. Individuals: The tabbed navigation caters to different customer segments.
• Specific Product Needs: Users can choose between a single IDE (IntelliJ IDEA Ultimate) or a pack of all tools.

5. Strategic Use of Information:

• Perpetual Fallback License: This is a significant benefit that is clearly highlighted.
• Yearly Billing Emphasis: The default view is yearly billing, which is often preferred by SaaS companies.
• “Save 2 months” Promotion: This encourages annual subscriptions.