The Mixmax pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “Free Plan,” “Starter,” “SMB,” “Growth,” and “Enterprise” tiers are clearly defined and visually separated, making it easy to compare options.
- Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.
- Transparent Pricing (Partial):
- Clear Pricing for Free, Starter, SMB, and Growth: The “$0,” “$9,” “$24,” and “$49” per user per month prices are clearly displayed.
- “Custom Pricing” for Enterprise: The “custom pricing” designation for the “Enterprise” tier suggests custom pricing, which is common for larger organizations with specific needs.
- Emphasis on Feature Progression:
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
- Feature Progression: The lists show a clear progression of features, with higher tiers offering more advanced capabilities like sales automation, enterprise controls, and custom setup.
- Strategic Use of Calls to Action:
- “Get started,” “Buy it,” and “Request a demo” Buttons: Clear and prominent buttons encourage users to take action.
- “14 day free trial” for SMB and Growth: The free trial option lowers the barrier to entry for these tiers.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- “MOST POPULAR” Highlight: The “MOST POPULAR” banner draws attention to the recommended plan.
- Use of Checkmarks: Checkmarks are used effectively to highlight included features.
- Informative Additional Links:
- “View all benefits →” Links: These links provide more information for users who want to explore the features in detail.
- Google Sign-in:
- Google Sign-in option: The Google Sign-in option on the free tier makes it easier for users to sign up.
