The Workfront pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
Headline Focus: “Our Plans” clearly states the purpose of the section.
Tiered Structure: “Enterprise,” “Business,” and “Pro” offer a simple, three-tiered choice.
Concise Descriptions: Each tier has a brief, descriptive label explaining its target audience.
Visual Distinction: Color-coded headers (black, dark red, bright red) differentiate the tiers.
Clear Call to Action: “Request Pricing” buttons are prominent for each tier.
Chat Option: “Curious about plans? Chat with us.” provides an alternative engagement method.
2. Value-Based Differentiation:
Benefit-Oriented Language: Descriptions focus on what the user gains (e.g., “Achieve better outcomes,” “Connect work,” “Drive results”).
Feature Comparison: Checkmarks clearly indicate included features in each tier.
Targeted Messaging: Each tier is tailored to specific needs:
Enterprise: Large organizations needing advanced features and support.
Business: Focuses on cross-departmental collaboration.
Pro: Targets individual departments with essential tools.
3. Transparent Pricing:
“Request Pricing” Only: No actual prices are listed. This is a common practice for enterprise-focused SaaS, but it sacrifices immediate transparency for lead generation and personalized quotes.
4. Addressing Different User Needs:
Large Organizations: “Enterprise” caters to complex needs with advanced features and support.
