The Jumpcloud pricing section is effective for several reasons:
- Clear and Inclusive Messaging:
- “Simple pricing for organizations of every size”: This headline immediately communicates accessibility and broad appeal.
- “Flexible à la carte or bundled plans. Pay for what you need as you scale”: This emphasizes flexibility and scalability, addressing potential concerns about growth and changing needs.
- Distinct and Attractive Free Tier:
- “JumpCloud Free”: The prominent display of a free tier is a strong incentive for users to try the platform.
- Clear Limitations: The “10 users and 10 devices” limitation is clearly stated, setting expectations and potentially driving upgrades for larger organizations.
- Premium Features and Support: Including “all Premium features” and “10 days of Premium 24x7x365 in-app live chat support” in the free tier highlights the value proposition and encourages engagement.
- Easy Sign-up: The simple sign-up form with “Company Email” and “Jump In For Free” button makes it easy for users to get started.
- Transparent and Scalable Paid Option:
- “A La Carte Annual Pricing”: The “A La Carte” model suggests flexibility in choosing features.
- Clear Base Price: The “$2/user/mo” is clearly displayed, providing a starting point for cost estimation.
- “Cloud Directory + Features you need”: This indicates that the base price covers core functionality, with the option to add more features as needed.
- “See pricing by feature”: This call to action allows users to explore specific features and their associated costs, promoting transparency.
- Visual Hierarchy and Simplicity:
- Clean Layout: The layout is clean, organized, and easy to understand.
- Contrasting Colors: The use of contrasting colors effectively differentiates the free and paid options.
- Icons: The icons in the free tier section visually represent the included features, enhancing clarity.
- Focus on Core Value:
- Cloud Directory: The emphasis on “Cloud Directory” highlights a key functionality of the platform.
