The Mailigen pricing section is effective for several reasons:
- Clear and Compelling Value Proposition:
- “Send Unlimited Emails, create Unlimited Campaigns & get Unlimited Access to all features with a single plan” Headline: This headline immediately communicates the core value proposition and highlights the unlimited offering.
- Simple and Transparent Pricing Structure:
- Slider for Subscriber Selection: The interactive slider allows users to easily select their subscriber count and see the corresponding price.
- Clear Price Points: The prices are prominently displayed for each subscriber range, with both monthly and annually billed options clearly shown.
- Annual Billing Savings: The “if billed annually” notes highlight the potential savings with annual billing.
- Low Barrier to Entry and Risk-Free Trial:
- “Start 30-Day Free Trial Now” Button: This button provides a clear call to action and encourages users to try the service.
- “Sign-up today, no credit card required” Message: This message removes friction from the sign-up process and reduces commitment anxiety.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across the price points enhances readability and makes comparisons easier.
- Contrasting Colors: The use of contrasting colors effectively separates the different subscriber ranges and highlights the call to action.
- Focus on Core Value:
- Email Marketing: The emphasis on unlimited emails and campaigns highlights the core value proposition of the email marketing platform.
- All-Inclusive Plan: The “single plan” messaging simplifies the decision-making process for users.
- Additional Options (Implied):
- “High-Volume Pricing” Button: This button suggests that there are options for users with even larger subscriber lists, catering to a wider range of needs.
