This Circleci pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Tiered Structure: “Free,” “Performance,” and “Scale” tiers are clearly labeled and visually separated with distinct color backgrounds.
- Visual Cues:
- The “Start Building for Free,” “Get Started,” and “Talk to Us” buttons are visually distinct and consistent.
- Bullet points effectively indicate feature availability.
- The “Everything in Performance, plus” structure clearly shows the progression of features.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is tailored to different user groups (free users, users needing scalability, enterprises).
- Feature Progression: The feature lists clearly outline the increasing capabilities of each tier, showcasing the added value of higher plans.
- Benefit-Oriented Descriptions: The descriptions focus on the benefits each tier provides (e.g., “Fast pipelines that scale,” “Enterprise power & support”).
3. Transparent Pricing (Partial):
- Clear Pricing for Some Tiers: The “Free” tier is clearly marked as $0, and the “Performance” tier has a clear starting price.
- Custom Quote for Enterprise: The “Scale” tier uses “Custom pricing” and “Talk to Us,” indicating a more customized pricing approach.
4. Addressing Different User Needs:
- Tier Names: The tier names are intuitive and suggest a progression in features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic free access to advanced features like self-hosted runners and GPU compute.
5. Strategic Use of Information:
- Benefit-Driven Descriptions: The descriptions highlight the key advantages of each tier.
- Clear Call to Action: The “Start Building for Free,” “Get Started,” and “Talk to Us” buttons provide clear and immediate paths for action.
- Feature Highlights: The inclusion of specific features like “Scale up to 80x concurrency” and “GPU and our largest compute” highlights key benefits for target users.
- Support Differentiation: The “Access to 24/7 support” in the “Scale” tier clearly differentiates it from the other tiers.
- Flexibility: The “Customizable annual billing” option in the “Scale” tier provides flexibility for enterprise users.
