The Sellsy pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Sellsy CRM access – included for each user” clearly states the core offering.
- Visual Cues: Checkmarks are used to indicate included features. The toggle for “Annual payment” and “Monthly payment” is visually distinct. The slider for “Number of users” is interactive.
- Layout: The layout is clean and organized, with clear sections for features, pricing, and add-ons.
2. Value-Based Differentiation:
- Feature List: The feature list clearly outlines the core functionalities of the CRM access.
- Add-ons: The “Invoicing” and “Accounting” sections function as add-ons, allowing users to customize their plan.
3. Transparent Pricing:
- Pricing Information: The base price is clearly displayed, and the per-user cost is also provided. The annual savings are highlighted.
4. Addressing Different User Needs:
- User Selection: The slider allows users to easily adjust the number of users and see the corresponding price.
- Add-on Options: The add-on options cater to users who need additional functionalities.
5. Strategic Use of Information:
- Call to Action: The “Get started now” button is prominently placed, encouraging user engagement.
- Annual Savings: Highlighting the 20% savings for annual payment encourages users to commit to a longer-term plan.
- Clear Minimum: The note indicating “2 users minimum” sets clear expectations.
