This DemandFarm pricing section is effective for several reasons:
Simplicity and Clarity:
Two Plan Options: The presentation of only two plans (“Professional” and “Enterprise”) simplifies the decision-making process.
Direct Pricing: The prices ($50 and $70) are prominently displayed, making it easy to understand the cost.
Per User/Month Structure: The pricing model is clearly stated, allowing for easy cost calculation based on team size.
Clear Plan Differentiation:
Target Audience Descriptions: Each plan is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable option.
Feature Highlights (Implied): The descriptions hint at the features and benefits included in each plan, such as “Simple yet powerful Account Planning tool” and “Customize & Scale your existing Account Planning process.”
Strategic Use of Toggles:
“Account Planner” and “Org Chart” Toggles: These toggles suggest the availability of different product modules or feature sets, allowing users to switch between them and potentially see different pricing or plan details (though this is not explicitly shown in the image).
Visual Clarity:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Consistent Formatting: Consistent formatting across the two plans enhances readability and makes comparisons easier.
Focus on Core Value:
Account Planning: The section clearly focuses on account planning tools, highlighting the core value proposition.
