The Trello pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Trello your way.” and the supporting text clearly communicate the platform’s value and flexibility.
- Tiered Structure: “Free,” “Business Class,” and “Enterprise” tiers are clearly labeled and visually separated.
- Visual Cues: Checkmarks effectively indicate feature availability. The “NEW” and “BETA” tags highlight recent or upcoming features. The “Get started,” “Try for free,” and “Contact sales” buttons are visually distinct.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups (individuals/small teams, growing teams, enterprises).
- Feature List: The feature lists clearly outline the core differences between the plans, emphasizing the added value of the higher tiers with “Everything in…” structure.
3. Transparent Pricing:
- Pricing Information: The “Free” tier is clearly marked as $0. The “Business Class” and “Enterprise” tiers have clearly displayed per-user monthly prices, with annual and monthly options. The “Enterprise” tier also provides an estimated cost for 25 users.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest different levels of features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic personal task management to advanced enterprise features and security.
5. Strategic Use of Information:
- Call to Action: “Get started,” “Try for free,” and “Contact sales” buttons are prominently placed, encouraging user engagement.
- Other Information: The descriptions provide clear explanations of each plan’s benefits and target audience. The “Learn more about…” links provide access to more detailed information. The inclusion of feature details like “1,000 automated command runs per Workspace” provides clear value. The mention of “2-factor authentication” and “Google Apps sign-on” shows added security and integration options.
