The Atera pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Atera Pricing—Just Pay per Technician” clearly communicates the pricing model.
- Tiered Structure: “Pro,” “Growth,” and “Power” tiers are clearly labeled and visually separated.
- Visual Cues: Checkmarks effectively indicate feature availability. The “Free Trial starts with Growth” banner highlights the trial offer. The “Start Trial” buttons are visually distinct. The toggle for “Annually” and “Monthly” billing is present.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is targeted to different user groups, with increasing features and concurrent sessions.
- Feature List: The feature lists clearly outline the core differences between the plans, emphasizing the added value of the higher tiers.
3. Transparent Pricing:
- Pricing Information: The per-technician monthly prices are clearly displayed for all tiers.
- Trial Offer: The “Free Trial starts with Growth” message is prominently displayed.
- Add-on and Integration Pricing: Clear pricing is provided for add-ons and integrations.
4. Addressing Different User Needs:
- Tier Names: The tier names suggest a progression in features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic remote management to more advanced features and unlimited concurrent sessions.
5. Strategic Use of Information:
- Call to Action: “Start Trial” buttons are prominently placed, encouraging user engagement.
- Other Information: The descriptions provide clear explanations of each plan’s benefits. The inclusion of add-on and integration pricing provides further transparency. The “Unlimited devices and agents. No onboarding or hidden costs.” statement is a strong selling point. The display of concurrent sessions is a key differentiator.
