The Cygilant pricing section is effective for several reasons:
- Clear Tiered Structure and Naming:
- Distinct Tiers: The “MDR,” “MDR+,” “MDR ADVANCED,” and “MDR ADVANCED+” tiers are clearly defined and visually separated, making it easy to compare options.
- Descriptive Names: The names themselves suggest increasing levels of service and functionality.
- Transparent Starting Prices:
- “STARTING AT” Pricing: The “STARTING AT” prices are clearly displayed for each tier, providing a baseline for potential customers.
- “PER MONTH” Indication: This clarifies that the prices are monthly fees.
- Emphasis on Feature Differentiation:
- “Includes…” Structure: The use of “Includes MDR and…” clearly indicates the progression of features and benefits across the tiers.
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
- Strategic Use of Calls to Action:
- “CREATE A CUSTOM PACKAGE” Button: This button for the “MDR ADVANCED+” tier provides a clear path for potential customers to initiate a sales conversation for a customized solution.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- Color Coding: The distinct color coding of the tiers provides a clear visual representation of the different offerings.
- “Most Popular” Highlight:
- “Most Popular” Banner: This banner clearly indicates the recommended plan, guiding users towards a popular choice.
- Focus on Core Value:
- Managed Detection and Response (MDR): The focus on MDR services and security features highlights the core value proposition of the platform.
- Specific Security Features: The inclusion of specific security features like “SentinelOne Control,” “Unlimited Vulnerability Scanning,” and “Patch Management” demonstrates the platform’s capabilities.
- Asterisk for Additional Information:
- Asterisks on Specific Features: The asterisks on certain features indicate that there may be additional information or details available about those features.
