Kayako

Help Desk Software For Personal And Connected Customer Service. Deliver exceptional customer service in multiple languages across live chat, email, Facebook and Twitter.

The Kayako pricing section is effective for several reasons:

  1. Clear Tiered Structure and Targeting:
  • Distinct Tiers: The “Inbox,” “Growth,” and “Scale” tiers are clearly defined and visually separated, making it easy to compare options.
  • Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.

 

  1. Transparent and Simple Pricing:
  • Clear Price Points: The prices are prominently displayed for each tier, with a clear “per agent per month” structure.
  • Free Collaborators: The mention of “Free collaborators” highlights a key benefit and potential cost savings.

 

  1. Emphasis on Feature Progression:
  • Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
  • “Everything in…” Structure: The use of “Everything in Inbox, plus…” and “Everything in Growth, plus…” clearly indicates the progression of features and benefits.

 

  1. Strategic Use of Calls to Action:
  • “Start Free Trial” Buttons: Clear and prominent buttons encourage users to take action and experience the product.
  • Visual Emphasis on Growth Tier: The orange border around the “Growth” tier visually highlights it, suggesting it might be a popular or recommended option.

 

  1. Visual Clarity and Organization:
  • Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
  • Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.

 

  1. Focus on Core Value:
  • Customer Service Software: The emphasis on features like “Omnichannel inbox,” “Help center,” “Workflow automations,” and “Advanced reporting” highlights the core value proposition of the customer service platform.
  • Integrations: The mention of “Slack integration,” “700+ Zapier integrations,” and “Salesforce integration” showcases the platform’s ability to connect with other essential tools.

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