The Go Exponea pricing section is effective for several reasons:
Clear Hierarchy and Visual Appeal:
Tiered Structure: Three distinct tiers (CDP, Campaigns, CDXP) are clearly presented.
Visual Cues: Checkmarks effectively communicate included features. “DISCOVER MORE” buttons are prominent. Icons are used to represent each tier.
Layout: The layout is clean and organized, presenting information concisely within each tier.
Value-Based Differentiation:
Target Audience: Each tier description highlights the target user and their needs.
Feature List: The feature list shows increasing functionality and value across tiers.
Transparent Pricing:
Pricing Information: While specific pricing is not displayed, the “DISCOVER MORE” CTA encourages engagement for personalized pricing information.
Addressing Different User Needs:
Tier Names: The names (CDP, Campaigns, CDXP) suggest different levels of service and functionality.
Target Audience Descriptions: The descriptions explicitly target different customer segments.
Strategic Use of Information:
Call to Action: “DISCOVER MORE” buttons are strategically placed for each tier.
Feature List: The detailed feature list allows for easy comparison.
Emphasis on Key Features: The descriptions and feature lists highlight key benefits and features.
Single Customer View Highlight: The “Single Customer View” feature is consistently highlighted across all tiers, emphasizing its importance.
Feature Progression: The features are presented in a way that shows a clear progression and upgrade path. CDXP includes all features of the other two tiers.
