The Brand24 pricing section is effective for several reasons:
Clear Hierarchy and Visual Appeal:
Headline Focus: “Free 14-day trial. No hidden fees. No credit card required.” This immediately highlights a risk-free way to try the product.
Tiered Structure: Three distinct tiers (Personal Plus, Professional Premium, Professional Max) are clearly displayed with visual separation.
Visual Cues: The “MOST POPULAR” banner highlights a recommended option. Pricing is prominently displayed. A “START FREE TRIAL” button is clearly visible.
Layout: The layout is organized and easy to navigate, presenting information concisely within each tier.
Value-Based Differentiation:
Target Audience: Each tier description clearly defines the target customer profile (e.g., “Individuals tracking a single brand,” “Professionals to engage and analyze mentions,” “Teams and Agencies to engage, analyze and report”).
Feature List: The feature list shows increasing functionality and value across tiers, with each tier building upon the previous one. Keyword limits, mention limits, and user counts are clearly displayed.
Update Frequency: The update frequency (every 12h, every hour, realtime) is a key differentiator between tiers.
Transparent Pricing:
Clear Pricing: Prices are clearly displayed for each tier.
Addressing Different User Needs:
Tier Names: The names (Personal Plus, Professional Premium, Professional Max) suggest different levels of service and functionality.
Target Audience Descriptions: The descriptions explicitly target different customer segments based on their size and needs.
Strategic Use of Information:
Free Trial CTA: The “START FREE TRIAL” button is prominently displayed.
Feature List: The detailed feature list allows for easy comparison. New features are clearly labeled.
Highlighting Key Features: The descriptions and feature lists highlight key benefits and features.
Keyword and Mention Limits: These limits are clearly stated, allowing users to choose the right tier for their needs.
User Count Limits: The number of users allowed per tier is clearly stated.
Consultant Option: The inclusion of a “Consultant” option at the bottom suggests additional support and potential for custom plans.
