Ibexa

Ibexa Digital Experience Platform (DXP) helps B2B companies to transform traditional sales strategies into frictionless buying experiences

The Ibexa pricing section is effective for several reasons:

  1. Clear Product Description and Value Proposition:
  • “Ibexa Experience is a modern modular Digital Experience Platform (DXP)…” Description: This provides context and explains the platform’s purpose and target audience.
  • “Build outstanding customer experiences” and “frictionless memorable experiences” Messaging: This highlights the key benefits and value proposition.

 

  1. Transparent Starting Price:
  • “Yearly subscription starting from: €23K /yr”: This clearly indicates the starting price, providing a baseline for potential customers.

 

  1. Tiered Structure with Feature Differentiation:
  • Distinct Tiers: The “Bronze,” “Silver,” “Gold,” and “Platinum” tiers are clearly defined and visually separated, making it easy to compare options.
  • Feature Lists: The table format allows for easy comparison of features across tiers.
  • Feature Progression: The lists show a clear progression of features, with higher tiers offering more resources and capabilities.

 

  1. Emphasis on Key Metrics:
  • Content Objects, Webserver Infrastructure, Traffic: These metrics are clearly displayed and used to differentiate the tiers, highlighting the platform’s scalability and capacity.

 

  1. Strategic Use of Calls to Action:
  • “Request a Demo” Button: This button provides a clear path for potential customers to initiate a sales conversation.

 

  1. Visual Clarity and Organization:
  • Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
  • Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.

 

  1. Clear Indication of Customization:
  • “Up to 1M (contact sales for more)” and “up to 100M visits/yr (contact sales for more)”: This indicates that higher tiers or custom configurations are available for larger organizations.

Other Pricing Examples