This Bonus.ly pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Headline Focus: “Recognition and rewards that you and your employees will love” immediately highlights the core benefit and emotional appeal.
- Tiered Structure: “Core,” “Pro,” and “Custom” tiers are clearly labeled and visually separated.
- Visual Cues:
- The “MOST POPULAR PLAN” label clearly highlights the recommended option.
- The “Request a demo” buttons are visually distinct and consistent.
- Checkmarks effectively indicate feature availability.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is tailored to different user groups (small teams, comprehensive recognition needs, mid-size to large organizations).
- Feature Progression: The descriptions clearly outline the increasing capabilities of each tier, showcasing the added value of higher plans.
- Benefit-Oriented Descriptions: The descriptions focus on the benefits each tier provides (e.g., “Facilitate interactive peer-to-peer recognition,” “Personalize and automate your company’s award and incentive programs”).
3. Transparent Pricing (Partial):
- Clear Pricing for Some Tiers: The “Core” and “Pro” tiers have clear per-user annual prices.
- Custom Quote for Enterprise: The “Custom” tier uses “Built to fit your needs” and “Request a demo,” indicating a more customized pricing approach.
- Additional Cost Note: The phrase “plus your rewards spend” clarifies that the displayed price is for the platform and not the actual rewards.
4. Addressing Different User Needs:
- Tier Names: The tier names are intuitive and suggest a progression in features and capabilities.
- Scalability: The tiers offer a clear path for businesses to scale their recognition program as they grow.
5. Strategic Use of Information:
- Benefit-Driven Headline: The headline directly addresses customer desires and highlights value.
- Clear Call to Action: The “Request a demo” buttons encourage users to take the next step and learn more.
- Concise Descriptions: The descriptions are brief and to the point, making it easy for users to quickly understand the differences between tiers.
- Additional Information: The section provides additional information about HRIS integrations, volume discounts, and the customer success team, adding value and addressing potential customer questions.
- Social Proof: The mention of “hundreds of companies” being helped by their Customer Success Managers adds social proof.
