This Agiloft pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Tiered Structure: The section clearly presents five distinct tiers: “Free Trial,” “Professional,” “Professional Extended,” “Enterprise,” and “Enterprise Extended.”
- Visual Cues:
- The “Most Popular” ribbon on the “Enterprise” tier effectively highlights the recommended option.
- The “Get a Quote” buttons are visually distinct and consistent.
- Bullet points are used effectively to list features.
- The “View Features” link for the free trial is a good call to action.
- Layout: The layout is clean, organized, and easy to follow, with consistent formatting.
2. Value-Based Differentiation:
- Target Audience: Each tier is tailored to different user groups, from those needing basic functionality to enterprises with advanced requirements.
- Feature Progression: The “Features of [Previous Tier] edition PLUS” structure clearly shows the added value of higher tiers.
- Specific Feature Highlights: Features like “Multi-language support,” “Vendor portals,” “Open Integration APIs,” and “24/7 support” clearly target specific needs.
3. Transparent Pricing (Partial):
- Free Trial Clarity: The “Free Trial” tier clearly states “$0 per license per month” and lists included features.
- Quote-Based Approach: The “Get a Quote” buttons for the other tiers indicate a sales-driven approach, allowing for customized pricing.
4. Addressing Different User Needs:
- Tier Names: The tier names are descriptive and suggest a progression in features and capabilities.
- Feature Availability: The feature availability caters to different needs, from basic contract management to advanced integrations and enterprise-level support.
- User Limits: The “Up to 5 power and 5 portal users” in the free trial and “Minimum 5 power users” in the professional tier provides user count information.
5. Strategic Use of Information:
- “Most Popular” Highlight: Emphasizing the “Enterprise” tier as the “Most Popular” likely increases its selection rate.
- Feature Addition Clarity: The “PLUS” structure makes it easy to understand the added value.
- Clear Call to Action: The “Get a Quote” and “View Features” buttons provide clear paths for action.
- Support Information: The inclusion of support details like “Phone support 7:30am to 8pm ET” provides valuable information.
- Integration Emphasis: The mention of “DocuSign & Adobe Sign” and “Prebuilt Integrations” highlights key integrations.
