This Mailgun pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “Flex,” “Foundation,” “Growth,” and “Scale” tiers are clearly defined and visually separated, making it easy to compare options.
- Target Audience Differentiation: The tier descriptions (“Try us out,” “Send, receive, and track,” “Optimize sending,” “Advanced sending platform”) suggest different levels of usage and needs, catering to various user segments.
- Transparent Pricing:
- “Starting At” Pricing: The “Starting At” pricing for the paid tiers provides a clear baseline for cost estimation.
- Included Email Volumes: The “50,000 EMAILS INCLUDED” and “100,000 EMAILS INCLUDED” messages clearly state the base email volume for each plan.
- Pay-As-You-Grow for Flex: The “Pay As You Grow” model for the “Flex” tier offers flexibility for users with fluctuating email volumes.
- Emphasis on Feature Differentiation:
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
- Checkmarks: Checkmarks are used effectively to indicate included features.
- Strategic Use of Calls to Action:
- “Start Sending” Buttons: Clear and prominent buttons encourage users to take action and sign up.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- Email Volume Slider:
- Interactive Slider: The interactive slider allows users to adjust the desired email volume and potentially see updated pricing (though this is not explicitly shown in the image).
- Free Trial Offer:
- “Get 5,000 free emails per month for 3 months” Message: This message highlights the free trial offer for the “Flex” tier, lowering the barrier to entry.
- Additional Information:
- Extra Emails & Validations Pricing: The clear indication of pricing for extra emails and validations provides transparency for potential overages.
- Focus on Core Value:
- Email Delivery: The platform focuses on email delivery, highlighting the core value proposition.
- Feature Highlights:
- The feature lists emphasize key functionalities like “Email APIs,” “Suppression Management,” “Email Tracking and Analytics,” and “Dedicated IPs,” showcasing the platform’s capabilities.
