This Memsource pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “Team Start,” “Team,” “Ultimate,” and “Enterprise” tiers are clearly defined and visually separated, making it easy to compare options.
- Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, ranging from individual translators to enterprise customers, helping potential customers quickly identify the most suitable plan.
- Transparent Pricing for Some Tiers:
- Clear Price Points: The prices for “Team Start,” “Team,” and “Ultimate” are prominently displayed with clear “project manager/month” indicators.
- Linguist Account Inclusion: The inclusion of free linguist accounts with each project manager account adds value and clarifies the pricing structure.
- “Enquire” for Enterprise: The “Enquire” designation for the “Enterprise” tier suggests custom pricing, which is common for larger organizations with specific needs.
- Emphasis on Feature Differentiation:
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
- “Everything in [Previous Tier] +” Structure: This clearly indicates the progression of features and benefits across the tiers.
- Strategic Use of Calls to Action:
- “Free trial” and “Request a demo” Buttons: Clear and prominent buttons encourage users to take action based on their needs.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- Focus on Core Value:
- Translation Management: The platform focuses on translation management, highlighting the core value proposition.
- Additional Information:
- Connectors: The mention of connectors for various systems highlights the platform’s integration capabilities.
- Support and Services: The inclusion of 24/7 technical support, language quality assessment, SLA, and dedicated customer success manager indicates a strong focus on customer service.
- Specific Details:
- The minimum subscription detail for the Ultimate tier, and the customisation detail for the Enterprise tier are very useful.
