The 15Five pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Engage,” “Perform,” “Focus,” and “Total Platform” tiers are clearly labeled and visually separated.
- Consistent Layout: Each tier follows a consistent layout with pricing, descriptions, features, and a call-to-action button.
- Visual Cues: The use of color and icons enhances visual clarity.
- Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
- Pricing Clarity: The monthly per-user prices are prominently displayed.
- Call to Action Buttons: The “Let’s Chat” buttons are visually distinct and clearly labeled.
2. Value-Based Differentiation:
- Targeted Descriptions: Each tier has a concise description that clearly identifies the target customer and their needs.
- Feature Progression: The “Everything in [Previous Tier], plus…” structure clearly highlights the added value of higher tiers.
- Specific Feature Differentiation: Features like “OKR chart view,” “Priority support,” and “Jira & Salesforce integration” differentiate the higher tiers.
- Quantitative Differentiation: The differences in per-user monthly prices provide clear quantitative differences.
3. Transparent Pricing:
- Clear Pricing Information: The monthly per-user prices are clearly stated for each tier.
- Call to Action: The “Let’s Chat” buttons provide a clear path for further information.
4. Addressing Different User Needs:
- Basic Engagement: The “Engage” tier caters to basic employee engagement needs.
- Performance Management: The “Perform” tier is designed for businesses needing performance management features.
- Goal Setting and Focus: The “Focus” tier caters to businesses needing goal setting and OKR management.
- Comprehensive Suite: The “Total Platform” tier offers a comprehensive suite of features for all-in-one people management.
5. Strategic Use of Information:
-
- Benefit-Oriented Features: Features like “OKR chart view,” “Jira & Salesforce integration,” and “Data insights” highlight the value of each tier.
- Clear Call to Action: The “Let’s Chat” buttons provide a clear path for further information.
- Feature Lists: The feature lists clearly show the differences between the tiers.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
