This Sertifi pricing section is effective for several reasons:
1. Clear Hierarchy and Visual Appeal:
- Distinct Tiers: The “Sertifi eSignatures,” “Sertifi ePayments,” and “Sertifi eAuthorizations” tiers are clearly labeled and visually separated.
- Consistent Layout: Each tier follows a consistent layout with pricing, descriptions, and a call-to-action button.
- Visual Cues: The use of a clean, minimalist design and consistent button styling enhances readability and visual appeal.
- Clear Headings: The headings clearly indicate the purpose and target audience of each tier.
- Pricing Clarity: The monthly prices are prominently displayed with “USD” clearly indicated.
- Call to Action Buttons: The “REQUEST QUOTE” buttons are visually distinct and consistently labeled.
2. Value-Based Differentiation:
- Targeted Descriptions: Each tier has a concise description that clearly identifies the core functionality.
- Feature Progression: The descriptions show a clear progression of features, from basic eSignatures to payment processing and then to advanced authorizations.
- Specific Feature Differentiation: Features like “unlimited eSignature requests,” “1k payment requests,” and “500 payment authorizations per year” clearly differentiate the tiers.
- Quantitative Differentiation: The differences in user limits and transaction limits provide clear quantitative differences.
3. Transparent Pricing:
- Clear Pricing Information: The monthly prices are clearly stated for each tier.
- Billed Annually: The “Billed Annually” information is clearly stated.
- Starting Price Details: The descriptions provide clear details about what the starting price includes.
- Request Quote: The “REQUEST QUOTE” buttons are present, and this is appropriate for complex services.
4. Addressing Different User Needs:
- Basic eSignatures: The “Sertifi eSignatures” tier caters to businesses with basic eSignature needs.
- Payment Processing: The “Sertifi ePayments” tier caters to businesses that need to collect payments.
- Advanced Authorizations: The “Sertifi eAuthorizations” tier caters to businesses with more complex authorization needs.
5. Strategic Use of Information:
- Benefit-Oriented Descriptions: The descriptions focus on the core benefits of each tier.
- Clear Call to Action: The “REQUEST QUOTE” buttons provide a clear next step for interested users.
- Concise Descriptions: The descriptions are brief and to the point, making it easy to understand the purpose of each tier.
