Vonage Pricing Page Design

The Vonage pricing section is effective for several reasons:

1. Clear Hierarchy and Visual Appeal:

   • Employee Count Input: The prominent employee count input allows for immediate segmentation and filtering.
   • Tiered Structure: Three distinct tiers (Mobile, Premium, Advanced) are presented with clear visual separation.
   • Visual Cues: Tier names, descriptions, pricing, and CTAs are clearly highlighted. A slider allows for employee count adjustment.
   • Layout: The layout is clean and organized, presenting key information concisely.

2. Value-Based Differentiation:

   • Target Audience: Each tier description targets different user needs and usage levels.
   • Feature List: The feature list clearly shows the added value of each tier, with features building upon each other.

3. Transparent Pricing:

   • Clear Pricing: Prices are clearly displayed for each tier, along with the per month/per line unit.
   • Tax and Fee Disclosure: The mention of “plus taxes & fees” ensures transparency.

4. Addressing Different User Needs:

   • Tier Names: The names (Mobile, Premium, Advanced) suggest increasing levels of functionality and service.
   • Feature Availability: The tiered feature availability directly addresses different usage requirements.
   • Employee Count Segmentation: The employee count input allows users to filter and see relevant plans.

5. Strategic Use of Information:

   • Free Trial CTAs: “TRY IT FREE” CTAs are prominent for each tier.
   • “Buy Now” CTAs: “Buy Now” CTAs are included for immediate purchase.
   • Terms and Conditions: Clear links to terms and conditions provide transparency.
   • Feature Details: The detailed feature list clarifies what each tier includes.