Nintex is the market leader in end-to-end process management and workflow automation. Easily manage, automate, and optimize your processes with no code.
The Nintex pricing section is effective for several reasons:
Clear Tiered Structure:
Distinct Tiers: The section clearly presents different tiers: NINTEX WORKFLOW STANDARD, NINTEX WORKFLOW ENTERPRISE + RPA, and ENTERPRISE-WIDE. This allows users to easily compare offerings.
Feature Progression: The descriptions show a clear progression of features, with the ENTERPRISE + RPA tier including everything in STANDARD and adding more advanced capabilities.
Emphasis on Value and Scalability:
Unlimited Users: The “UNLIMITED USERS” messaging in the STANDARD and ENTERPRISE + RPA tiers is a significant selling point, especially for larger organizations.
Volume Discounts: The mention of “Aggressive volume discounts” highlights scalability and encourages growth.
Focus on Benefits: The initial description emphasizes the ease of use and power of the platform, highlighting “clicks, not code.”
Strategic Use of Pricing Information:
Starting Prices: Providing “Starting at” and “Starting under” prices gives users a general idea of costs while allowing for flexibility in pricing based on specific needs.
“Contact Us” for Enterprise-Wide and Editions: The “Contact us for pricing” approach for the ENTERPRISE-WIDE and STANDARD/ENTERPRISE EDITION tiers is common for enterprise-level solutions where pricing is often customized.
Clarity on Included Features:
Feature Highlights: The descriptions clearly outline the features included in each tier, such as advanced forms, DocGen, Mobile, Xtensions, RPA, Analytics, and App Studio.
Visual Organization:
Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
Visual Separation: The use of distinct colored boxes for each tier helps differentiate the offerings.
