Walkme

The Walkme pricing section is effective for several reasons:

1. Clear Differentiation Between Tiers:

• “Custom Plan” vs. “Basic Plan”: The clear naming and visual separation immediately highlight the difference between a fully customizable option and a basic, pre-defined plan.
• Feature Lists: The detailed feature lists for each tier allow for easy comparison and help users understand the value proposition of each option.

 

2. Emphasis on Customization:

• “Customize Your Own Plan”: The tagline for the “Custom Plan” emphasizes the flexibility and control offered to users with specific needs.
• Extensive Feature List: The comprehensive list of features in the “Custom Plan” highlights the range of options available for customization.

 

3. Transparent Pricing for Basic Plan:

• “Get Started Today”: The clear call to action and the lack of a price indicate a free or very low-cost entry point for the “Basic Plan.”

 

4. Strategic Use of “Get a Quote”:

• Custom Pricing: The “Get a Quote” button for the “Custom Plan” is appropriate for complex or enterprise-level solutions where pricing depends on specific requirements.

 

5. Visual Clarity and Simplicity:

• Clean Layout: The layout is clean, organized, and easy to scan, making it simple for users to compare features and understand the offerings.
• Checkmarks: The use of checkmarks effectively highlights included features and enhances visual appeal.
• Contrasting Colors: The use of blue for the “Get a Quote” button and orange for the “Get Started” button helps to differentiate the calls to action.

 

6. Focus on Core Features:

• Unlimited Time: The “Unlimited Time” designation for both plans suggests a focus on providing long-term value to users.