Though Graphic Designing for Printable and web designers we have a lot in common. There are some important variations that people have both outside and inside the industry). Often don’t understand — ranging from workflow and file formats to tools and terminology. While certainly not extensive, the following guide offers a brief overview of some of the biggest (and often, the most confusing) differences between the two disciplines. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. What is print design? Print design is any design where the final form is intended to be printed. In today’s world of digital design tools, the actual design will likely be done on a computer. But the end product will be printed. This covers items such as brochures, flyers, shopping bags, stickers, labels, book covers, posters, business cards – even t-shirts! What is web design? Web design is a combination of skillsets that goes into the design and creation of websites. Web design isn’t just about the graphics on the site, but also the overall look of the webpage, the user experience, usability, and accessibility. It is a design that is intended to be viewed on a computer, mobile, or another device with a web connection. Now that we’ve got the definitions out of the way, let’s dive into the key points of Graphic Designing for Printable. 1. How users approach and view your design One of the biggest differences between print and web designs is how people view them. Holding something physical in your hand — a piece of paper, a folding brochure, a book — is a much different experience than viewing something on a screen. There is some crossover, such as digital magazines that are laid out in the same way as their printed counterparts, but generally, the physical versus digital experience is a pretty clear dividing line between print and web design. Where and how designs are viewed play a big role in the decisions designers make. 2. The experience: How your design engages users’ senses Closely related to the physical or digital nature of a design is how users experience it. Both print and web design share a visual quality in common — the design needs to make a good impression no matter what the final product. To this visual component, the print design adds a tactile experience that might include texture, shape, or printing effects like letterpress, embossing, or screenprinting. The web design experience adds the possibility of audio/video elements and other interactive options. Take books, for example. Many readers love the weight of a book in their hands, with the texture, rustle, and even the smell of the pages; those are qualities that can’t be reproduced in any digital form. E-books, however, have unique qualities that can’t exist in printed form: a children’s e-book might have animated illustrations, or a digital textbook might have hyperlinks to other resources. Both approaches have their value and appeal. 3. Static vs. interactive: The design lifecycle and how users connect with a project Once a design goes to the printer, it’s not going to change (barring a decision to re-design and re-print — which costs time and money; not ideal). Web design, however, can be tweaked, changed, or completely redesigned at any time. Many websites, especially those with frequently changing content — a news website, for example — will look different every day. Different pictures, different text; they’re created to change. That means that (unlike print designers, who generally ship off a job to a printer and call it done), web designers must consider the ongoing functionality of a project. Elements like buttons, links, mouse-over effects, forms or polls, videos, and other interactive features need to work correctly. There’s no quicker way to lose a user than when something doesn’t work as expected. Web design stands apart from print design in that this interactive, dynamic quality often requires some sort of input or effort on the viewer’s part, such as clicking, typing, etc., which brings us to our next point… 4. Usability and navigation: Making your designs user-friendly Since print design is contained to the physical size and shape of the surface or object, navigation is usually limited to flipping or unfolding a page. On the web, it’s not so straightforward. Users might encounter any number of different layouts and need an easy way to find the content they’re looking for. That’s where menus come in. They have become the hub of website navigation, and need to be in a location that’s easy for visitors to find. With the recent explosion of different web-enabled devices and gadgets, there’s a growing concern about how websites display on various devices and screen sizes — which has led to a focus on responsive design, or designs that adapt to various viewing methods. Web designers must consider not only how the design looks on different devices, but also what happens (and how the design changes) when viewers scroll, zoom in and out, or take other actions. Mobile design and mobile web browsing have become huge considerations. How will readability and navigation need to change to best cater to those formats and create a good user experience? 5. Compatibility: Testing your web designs For web designers, compatibility forms a major component of creating a great user experience. Any design for the web — including websites, emails, e-newsletters, and other formats — needs to display and operate correctly in different web browsers and with different operating systems. This can get complicated since these various platforms each have their limitations. For instance, iOS, Apple’s mobile operating system, won’t render any Flash-based designs, and Internet Explorer (versions 8 or below) can’t display SVGs (scalable vector graphics). Web designers have to keep all these issues in mind and more to make their designs as user-friendly as possible for as many people as possible. 6. Layout: How you arrange your content Both

Consistency is always the main point in graphic design for event marketing. In addition, this practice also extends to your business’ event marketing. However, according to EMI & Mosaic, at least 84% of attendees will have a positive opinion of the brand after the event. In conclusion, let’s delve further into why brand-centric event marketing designs are a must and more!  We at Draftss provide our clients with numerous graphic designs. In addition, landing pages, UI/UX with code, and various other features for website development. In conclusion, if we are working with UX designs, then it is useful to understand these terms. Above all, Draftss provides premium UX designs to its clients at a minimum cost. Why event marketing: The How and Why’s Firstly, event branding is basically where your business branding and marketing campaign strategy work hand-in-hand. A successful event’s branding captures your business’ essence. There are two forms of event branding:  Digital (websites, landing pages, apps, email marketing)  Onsite (event or expo booth, color scheme, etc.)  However, reflecting your business brand into event marketing designs does not mean you should limit it within its bounds. An excellent way to engage consumers is to add a little twist or fun to your events. Moreover, an on-point, brand-centric event marketing design will lead to:  According to the Content Marketing Institute, 79% of marketers cite an increase in brand awareness during such events.  A signature color, which is your assigned branding color scheme, boosts brand recognition by 80%.  Portraying on-point branding during events will help highlight your brand’s image.  It delivers a consistent experience.  How to Design an Event with On-Point Branding: Color scheme Assigned typeface Logo Customized theme Icons I’m sure you’re thinking, “That’s all?” but trust me, consistency is the key to brand-centric event marketing designs. It may seem simple, but applying such branding assets to your event will work wonders.  What is Experiential Marketing? Experiential marketing, also known as engagement marketing,. Features real-life interaction between a business and a consumer. It invites audiences to interact with a company. Here are the advantages of experiential marketing:  It encourages engagement.  A hands-on user experience along with tangible branding material is a great combination. It does not only show what a company offers, but it also reflects what it stands for.  Although experiential and event marketing sound a bit similar. It does not mean their results are the same. Furthermore, according to Forbes, experiential marketing fosters a lasting connection between a customer and a brand. Also, it leaves a more significant impact. Making it more memorable for potential clients. However, nowadays, experiential marketing is adapting to a digital transformation, which will be further explained later on. Types of Event Marketing Online Events: Webinars A web seminar mainly revolves around discussion, presentations, or workshops. However, they are available in real-time or pre-recorded. Also, webinar hosting platforms are integrating smart features. For instance, webinars allow audience engagement. In a way, by choosing the right venue, a webinar could also serve as an experiential marketing tool.  Virtual Events It enables individuals around the world to participate in a virtual environment. Moreover, such events aim to mimic the look and feel of an offline environment. Nowadays, experiential marketing and virtual events are used hand-in-hand by tech-savvy marketers. Live Streaming Events These are real-time events that are streamed to viewers. Nowadays, due to the pandemic, artists are taking advantage of live streaming platforms for concerts. Physical/ Onsite Events: Trade Shows It is a physical gathering of individuals in a specific industry or profession. It is an event where businesses showcase their products or services. However, virtual trade shows that are interactive are used to cope with the effects of the pandemic.  Conferences A conference is a gathering of company-specific individuals and attendees. In addition, such events tend to be on a larger scale and are usually held by companies for educational purposes or training. Also, conferences are conducted nowadays online.  Seminars They are usually conducted for smaller meetings or field events. Similar to a classroom lecture. An expert shares information or tips for audiences. However, seminars are also possible for online events.  Small Targeted Events They are composed of a small group. Usually, such events are conducted over breakfasts, lunches, or dinners.  Marketing Design Ideas To Copy 1. Zoomtopia 2020 Event Marketing Type: Online Conference Why it’s great: Zoomtopia’s front page features more fun. Approachable event marketing design, unlike Zoom’s usual branding. In conclusion, this conference web design is a perfect example of a fun branding twist. Most importantly, its color scheme is attractive and pleasing to the eyes. It reflects the “sponsors of happiness” tagline that is included on the page. The CTA button below is dressed in an eye-catching, vibrant color.  It convinces the user to participate with its “why attend” section.  2. Adobe Summit 2021 Event Marketing Type: Virtual Event Why it’s great: The event marketing design uses Adobe “red” for its main theme.  Eye-catching, simple, and sleek.  3. Social Media Week NYC 2021 Event Marketing Type: Virtual Event Why it’s great: The event title is on brand—#SMWNYC.  Smooth interface and transition.  It features a countdown of ticket sales—an excellent strategy to trigger an audience to buy.  Minimalist event web design. 4. Slack Event Marketing Type: Webinar Why it’s great:  The event title reflects the benefits of attending the webinar.  It has a simple event design.  As the user scrolls down, a more detailed user benefit is shown in bullet forms.  Straight-to-the-point webinar description with statistics.  5. Scorpion Event Marketing Type: Trade Show Why it’s great: It features an event design that the brand wanted to focus on—sports marketing.  The booth’s design delivers an excellent branding image.  It has a coordinated color scheme that is pleasing to the eyes.  The logo is displayed in a strategic position.  The branding assets used works well together.  Conclusion For a successful brand-centric event, the best option is to hire a marketing designer. Usually, you’ll never go wrong if you leave the event branding in the

Do you know how to choose and compare graphic design agencies to work with? It can be a tricky task. There are so many options that you could spend the next year looking through different websites and portfolios, trying to make your mind up. There are agencies on your doorstep and agencies a million miles away. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. you can check on our website at draftss. 1. OUTLINE YOUR PROJECT The first thing to do when it comes to any sort of design project is to jot down a basic outline. WHAT EXACTLY DOES THE PROJECT ENTAIL? Maybe you’re a start-up company and you have no idea where to start when it comes to the design side of the business. You know you need to get a logo designed. However, the chances are that your start-up company will need more than just a logo design. If you don’t understand the difference between a logo design and branding, check out our article, What is Branding? You may have had a logo and brand identity designed 5 years ago. However, business picked up and you never got around to having your business cards or letterheads designed and you’ve decided now is the time. Having at least some idea of what the project entails will help both you and your chosen agency. Check out this post if you’re looking for stationery design inspiration. WHAT ARE THE GOALS OF THE PROJECT? Some people might say, the goal of the above project outline is “to make my start-up look good.” However, this is flawed. The goal of “looking good” is subjective, and therefore, cannot be measured. For example, if you’re rebranding your existing company, you might set goals such as; We want to rebrand to increase monthly sales by 10% We want to increase recognition within [specific industry] using newly branded advertising. The increased recognition will be measured through our increased social media following. Our new-look website will increase monthly profits by Rs.1000 Having 3 or 4 goals noted down for the project will help your design agency understand the problems you’re facing and how they can help you. DO YOU HAVE A BUDGET IN MIND? At this early stage in the project, you might be unaware of the costs related to your project. Thankfully, there are plenty of articles online that can help give you initial figures and ideas. We’ve written a post about the cost of a logo design project. This will give you at least a ballpark figure to get you thinking about your budget. It’s important to have a sensible budget in mind for your project, as later in the process, it will help make clear which graphic design agencies do and don’t fit your requirements. Having a flexible budget is also a good idea because agencies can normally offer a variety of solutions, and your budget will allow them to offer you the right solution. It will also stop you from worrying about budget creep and panicking that the final product might come in way over budget. WHAT IS THE DEADLINE FOR THE PROJECT? Do you have a specific deadline that you need to meet? Being realistic with both your own and the design agency’s time will help the project along and show respect and understanding on your part. If you’re looking to launch your new brand of Christmas jumpers, don’t wait until December. Don’t even wait until Winter. Start getting the ball moving on the project in the latter stages of spring/early summer. Often a close stone solid deadline can have repercussions on the budget. If there’s a little more leeway, the budget might swing more favorably in your direction. Think hard and work with your chosen design agency, rather than against them. 2. FIND SOME EXAMPLES OF WORK THAT REFLECTS YOUR BUSINESS Deciding on a style of design that reflects your business can be a tricky task. Before going to a design agency, it’s a good idea to form some sort of starting point. However, it’s important to remember that the best design for the job may not be to your taste. While you have to be comfortable with the work produced, think about the ultimate goals you set out in stage one. You have to try and put your personal feelings to one side and accept the fact that both yourself and your agency are going to be looking at what’s best for business. That said, collating thoughts and ideas about the sort of styles you like and don’t can be a great catalyst that gets the creative juices flowing. Several great resources around the internet are goldmines for great design and ideas. Have a look at: Dribbble – A great resource populated by designers, posting “shots” (tiny snippets of their work.) Pinterest – The newest social media giant, full of boards collated by designers and design enthusiasts. Creattica – An inspiration gallery, sharing the best design, web design, and print design around. Under Consideration – A collection of websites featuring, branding, menu design, and print design. Don’t forget to think outside of the box (or machine in this case.) If you see anything inspiring when you’re on your travels, take a photo. Collect things, cut them up, make a mood board. You can easily scan or photograph a physical mood board later on in the process and share it with your chosen agency. If you choose a local agency, you could even take it with you when you meet them. Are there any companies or brands that you admire? Looking at companies you admire is a good idea and can help create a mental picture of what your brand is all about. For example, if you’re in the restaurant industry there is a huge variety of competitors, companies, and brands. Are you trying to position yourself as a fast food restaurant/chain, or is your eatery a fine dining experience?

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is crucial for brand recognition. Draftss has also helped its clients to develop substantial e-commerce platforms with unlimited graphic designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. You can check on our website at draftss. Maintaining consistency can be a difficult and often frustrating challenge. Many factors can affect the color. Relying on conversion tools and numbers alone won’t work. It takes a detailed eye, some color matching, and lots of testing. Here are some helpful strategies to keep your color consistent across print and digital materials. The approach to take to achieve color consistency is, to begin with, Pantone color chips. Pantone identifies specific conversions for cyan, magenta, yellow, and key/black (CMYK) and red, green, and blue (RGB) based on their original Pantone colors. With these specifications in place, printers can achieve absolute accuracy with the Pantone ink formula. If the printer won’t use Pantone or it becomes cost-prohibitive, you can use the Pantone conversions for CMYK to get the closest approximation when printing. An approximation that will also closely align with the on-screen RGB conversion from Pantone. USE A PANTONE SWATCH BOOK Avoid picking a color on your screen. What you see on your monitor is completely different than what comes out of the printer. This is because monitors use RGB (red, green, blue) and are much more vibrant than print. Printing uses a four-color process known as CMYK (cyan, magenta, yellow, black) which tends to be toned down. If you start with RGB first, finding a print equivalent will prove to be a nightmare. Start with a Pantone swatch book first. It’s an invaluable resource with hundreds of accurate print colors. These colors are based on a Pantone Matching System (PMS). This ensures that no matter where it’s printed, it will always turn out the same. I recommend using a Colour Bridge Pantone book because it provides a side-by-side comparison of each Pantone in CMYK. Pantone colors can look very dull compared to their CMYK equivalent because they are premixed inks used in offset printing. They can achieve more vibrant and unique colors (like metallic or neon) but are also more expensive to use. Unless your client has a large budget, you’ll likely be working with CMYK most of the time. Note: Try to choose a Pantone that has a close CMYK equivalent. That way, whether you’re printing in Pantone or CMYK, your brand color will look very similar. TESTING AND COLOUR MATCHING To ensure the integrity of color, you’ll need a keen eye for color matching. Choosing a swatch from a Pantone book will give you an accurate idea of how your color will print, but it’s not foolproof. Different types of paper, finishes, and printing methods can change the outcome of a color. Even printing from one vendor to the next can give you different results. Always test your colors first or get proof before rolling out any print material. Even if you’ve printed a project in the past, there’s no guarantee you’ll have the same results. COLOUR MATCHING If your Pantone book doesn’t have CMYK comparisons, you’ll have to do some color matching. Print your Pantone in CMYK and see how it compares to your book. Chances are that it will look different. I recommend creating a grid of squares with your original swatch in the middle. Then incrementally change the ink values around it. Maybe it needs more yellow or less black. This technique will give you a spectrum that will help you match your Pantone. Depending on how many options you want, you can make this grid as large as you need. WEB-SAFE COLOURS Not all RGB colors reproduce the same online. When you’re designing for the web, browsers use hexadecimal or web-safe colors to ensure color consistency across browsers.  The color selection is limited to 216 colors so choose one as close as possible to your brand. Luckily the Colour Bridge Pantone book provides hexadecimal values for your Pantone color. GIVE YOUR CLIENTS GUIDELINES AND EXPLANATIONS A brand guidelines document is a great tool for the client to help keep their brand on track. This will outline the rules and specs to ensure consistency for their new brand. A guideline will include information such as colors, fonts, clear space, and logo usage. Keeping a brand color consistent doesn’t end with the designer. The client also needs to know when to use the appropriate files. Educate them on the difference between RGB, CMYK, and Pantone’s so they understand when to use the appropriate files. Or better yet, the negative results if they use the wrong ones. The last thing you want is a client using an RGB file for a huge printing project. CONCLUSION There’s no perfect solution for keeping color consistent across print and digital. It’s often a time-consuming process that requires a lot of trial and error. That being said, a great way to set your client up for success is by providing them with all the appropriate files for their logo. You can try out draftss for an excellent experience and increase your product marketing. We provide premium quality services on unlimited graphic designs, WordPress, Webflow, HTML, Illustrations, Websites, Landing pages, Dashboards, App UI/UX, and many more. Here we provide our clients with 73+ types of design and code services.

Maybe you’re a graphic designer looking to grow your business through graphic design for print materials. Or maybe you’re a printer trying to convince graphic designers to design for print so you can sell to them. Either way, it’s helpful to know that print isn’t dead and that designing for print is still in high demand. Draftss has also helped its clients develop substantial e-commerce platforms with unlimited graphics designs, illustrations, WordPress, HTML, and more for building your website, brand, etc. You can check out our website at draftss. Designing for print is a good next step for graphic designers who currently only provide web designs and digital services, whether they’re part of a company or are freelancers. Here’s why. Why Design for Print? Print is an Effective Marketing Tool People trust print Despite how popular digital advertising is, studies still find that people trust printed ads more. Marketing Sherpa concluded that print ads are the most trusted form of advertising compared with television, web, radio, and outdoor ads, with 82% of respondents saying that they trust print ads. Direct mail works Often, print ads work in the form of direct mail, which itself is a powerful marketing tool. Direct mail consistently has higher response rates than digital mail and ads. True Impact Marketing conducted a study that found that, compared to digital ads, the participants: We’re more motivated to act by direct mail I found it easier to recall information on direct mail We were able to process the information on direct mail more easily Local businesses benefit Print is also especially effective for reaching a local audience through large format items such as posters, yard signs, banners, and car magnets. Many local businesses rely heavily on print. Instead of trying to persuade them to get a website or update their social media profile, designers can design for print based on the needs that they know they have. Enhance your marketing strategy Furthermore, graphic designers who know how to effectively design for print can also use these skills to design print materials for themselves, enhancing their marketing strategy and growing their business. Selling Print is Profitable Expand your horizons Offering design services for print in addition to the web gives graphic designers an extra stream of revenue. This also allows them to reach new markets with prospects that are not necessarily interested in digital channels. This is especially the case with smaller, older, independent businesses that rely on word-of-mouth and traditional marketing. Upsell and cross-sell It’s often a challenge for graphic designers to upsell or cross-sell because of the nature of their services. Designing business cards is a great service to add to a regular website design job, and flyer designs go well with designs for a digital ad. When graphic designers design for print, they get to increase their profits with more add-ons and packages. Resell print Graphic designers who design for print have the option to sell the printed product itself too. The financial risk is very low because they don’t need to purchase any printing equipment to do this. They can simply place the order with a wholesale printer, mark up the product, and resell it to their clients. This is another way to make a profit. For example, SinaLite found that the estimated average markup for printed business cards was 127%. Print is a Physical Product Experience design more fully Graphic design is highly visual for print materials, but it can be more than that. Printing adds more tangible elements to design so that viewers can engage with it with more senses, for example: Feeling the texture, weight, and ink of a business card Smell the stock and the coating of a flyer Hear the sound of the envelope tearing or the unfolding of a brochure They will pay more A research article published last year by Oxford University Press explains how consumers generally value physical goods more than digital goods. This makes them more willing to pay more for physical products. Graphic designers often find their services devalued because of their digital nature. When the print design, they bring their designs into the physical realm, which increases their perceived value. Brand with utility With physical products, clients not only see the branding in the design, but they are often also able to use these products for their daily needs. Good examples of these products include branded notepads, wall calendars, and promotional pens. Designing for Print Increases Creativity Create new things Graphic designers must continuously improve and upgrade their skills to keep with new technological advancements and trends. Learning to design for print is a form of skill upgrading that gives them the ability to create even more types of work. Often this may involve creatively adapting old artwork for new purposes as well as finding ways to integrate design with different mediums (e.g. how to connect direct mail with a client’s website). Connect people with creativity Adding print design to digital design helps graphic designers disseminate more of their work to the world. It also encourages cooperation between different parties involved in the process. Through their print designs, designers get the opportunity to work with printers, prepress operators, bindery professionals, and more so that the result is a complete printed job-ready to reach the world. Are You Ready to Print? After designing a piece for print, graphic designers have the option of getting it printed and reselling it to their clients. To minimize risk, find a reliable printer that can meet the needs of the design and the clients that it’s for. SinaLite is a wholesale trade printer that prints only for resellers, which includes graphic designers. This means that their wholesale prices are not accessible to the end-user, giving the reseller an advantage. These resellers enjoy: Unique specialty stocks that bring out certain elements of a design Fast turnarounds to meet the deadlines of the designers’ clients An easy-to-use website for placing print orders Free file templates to help them design for