The COVID-19 has been an unfortunate situation globally. Apart from the destruction of human life and resources, this pandemic has also smashed millions of dreams and hopes. The economy has suffered a massive setback and new forms or startup companies have suffered the worst hit!
However, the lockdown situation had made use of the digital world of virtual reality more than before and this has opened up a lot of different avenues.
Promotion of a business doesn’t always have to be in print or television. Digital marketing or e-marketing have proved to have a lot more potential than previously estimated!
There is no lockdown on advertisement
Advertisements during lockdown are difficult with human actors, as this pandemic States that you stay away from other people! However, this is where the digital illustration comes into the picture!
Virtual advertising can take place with the aid of visual stories, or animation. This definitely has its shortcomings but has perks too! Promotion of business during lockdown now depends on the content more than the people in an advertisement!
Oftentimes it so transpired that brand values were built on the actors or actresses who were paid for advertising. The ‘face’ of the brand started getting built on the success of the actors.
However, this pandemic deterred much of this due to lockdown and discouragement of human contact. So inevitably, marketing through content remains the sole method of competing against other companies.
Digital advertising
The Internet has been the source of information and entertainment during this period. Most of the home quarantined individuals look up to this to stay connected with their friends and family.
Advertising through this medium is advisable as it would reach out to a large number of viewers online. Facebook ads have received the largest number of viewing. Even Instagram pages have shown simultaneous growth over the last four months. Social media pages have proved to be a great way to boost your startup business!
What if I don’t have designing skills myself?
It is quite understandable that as an entrepreneur you can’t do every single thing on your own. Advertisement requires a lot of brain-racking and compelling story writing and editing skills. It is advisable to consult firms that would be willing to give you consultation and planning.
Draftss is a company well known for its unlimited graphic design services at reasonable prices. They can help you with web graphic design services such that you can maintain a proper user interface that enables smooth navigation for all your users and viewers.
In case you wish to try the services without making any long term payments, Draftss has it covered by providing one of the best monthly graphic design services. What’s more? They would create unique and creative logo designs for startups and provide advice for unique digital advertisement ideas. They have a wide range of graphic design packages so make sure you check them all out!
Have faith in yourself!
No matter what, have faith in yourself. It doesn’t matter if you are not earning the revenue you had planned. It is wise to be transparent regarding your shortcomings to yourself, your clients, as well as your employees. Since this is an emergency period, you should try your best without putting too much pressure on yourself!
