Matt Smith
Founder
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draftss.com/marketing-services Case Study 1406 Consulting
Brand Refresh That Turned
Into a Full Rebrand
From unclear direction to a confident, cohesive brand identity
01CLIENT OVERVIEW
About the Client
1406 Consulting is an Elite HubSpot Solutions Partner that helps businesses simplify complexity and unlock sustainable growth through strategic CRM, sales, and marketing transformation. Since 2017, they have partnered with over 400 organizations globally, delivering expert HubSpot implementations, advanced integrations, and tailored RevOps strategies designed to align teams, improve adoption, and drive measurable results. Known for their deep technical expertise and consultative approach, 1406 Consulting works as a trusted advisor, guiding companies from unclear systems and disconnected platforms to a fully integrated, growth-ready HubSpot ecosystem.
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Chase Hubner
RevOps Specialist
Consulting /
Professional Services
02THE CHALLENGE
The Starting Point
When Matt and Chase approached us, their branding was extremely limited. They only had:
- A basic PDF
- A few brand colors
- One font
- An old logo
- No real brand system or structure
There was no clear brand guide, no consistency, and no scalable identity that could support future growth.
The challenge wasn't just redesigning - it was Defining what the brand should actually feel like.
03OUR APPROACH
Step 1: Strengthening the Foundation
Before jumping into visuals, the Draftss team focused on structure and clarity. We started by:
Brand Kit Refinement
We audited and refined the existing brand assets to remove inconsistencies and align typography, colors, and visual elements with the brand's core positioning.
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Comprehensive Brand Guidelines
We designed a structured brand guide that documented how all branding elements should be applied, ensuring consistency across digital, print, and future touchpoints.
This step helped the client see their brand more clearly for the first time.
04EXPANDED SCOPE - FULL BRAND REFRESH
What We Rebuilt
Once aligned, the Draftss team executed a full-scale branding refresh, covering:
New brand color palette
Logo redesign
Primary & secondary logo systems
Brand imagery direction
Visual theme & overall style
Graphic elements & patterns
Background design elements
Brand personality & tone alignment
Everything was designed to work together as one system, not as isolated pieces.
05LOGO & VISUAL IDENTITY SYSTEM
Logo System
Finalized Logo
For main brand usage
Elements
Clean, modern forms that feel confident and timeless
Each logo variation was designed to work seamlessly across:
06LOGO VARIATIONS
Logo Exploration
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07BRAND VISUALS
Brand Look & Feel
A Cohesive Visual Language. The new brand identity focused on:
A Cohesive Visual Language. The new brand identity focused on:
Trust, expertise, and modern consulting.
08THE COMPLETE BRAND GUIDE
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09COLLABORATIVE PROCESS
How We Worked Together
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The client did not come in with a fixed vision and that's where our process stood out. We...
This made the process clear, collaborative, and effective.
10FINAL RESULT
What Changed
Most importantly - the client finally felt confident presenting their brand to the world.
11CLIENT TESTIMONIAL
What the Client Said
We didn't necessarily ‘know’ what we were looking for with this project. However, the Draftss team did an exemplary job of working with us on a few iterations to nail down our look and feel for our company. Exceptional job!”
12FOR FUTURE CLIENTS
Why This Case Study Matters
This project proves that:
If you’re starting with unclear branding, we help you find it and elevate it.
13GET STARTED
Looking to Refresh or Rebuild Your Brand?
Whether you need:
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Draftss is built to handle it - strategically and beautifully.
14CASE STUDIES
