The Zenefits pricing section is effective for several reasons:
- Clear Tiered Structure and Targeting:
- Distinct Tiers: The “Zen,” “Growth,” and “Essentials” tiers are clearly defined and visually separated, making it easy to compare options.
- Target Audience Descriptions: Each tier is accompanied by a concise description of its ideal user, helping potential customers quickly identify the most suitable plan.
- Transparent Pricing:
- Clear Price Points: The prices are prominently displayed for each tier, with both monthly and annually billed options clearly shown.
- Per Employee Pricing: The “per employee” pricing structure is clearly indicated, making it easy to estimate costs.
- Emphasis on Feature Differentiation:
- Feature Lists: Detailed feature lists for each tier allow users to easily compare functionalities and understand the added value of higher-tier plans.
- Checkmarks and Crosses: Checkmarks and crosses are used effectively to indicate included and excluded features.
- Strategic Use of Calls to Action:
- “SELECT PLAN” Buttons: Clear and prominent buttons encourage users to take action.
- “Contact sales to request enterprise pricing” Message: This provides a clear path for larger organizations to get custom pricing.
- Visual Clarity and Organization:
- Clean Layout: The layout is clean and organized, making it easy to read and understand the information.
- Consistent Formatting: Consistent formatting across tiers enhances readability and makes comparisons easier.
- “Most Popular” Highlight:
- “MOST POPULAR” Banner: This banner clearly indicates the recommended plan, guiding users towards a popular choice.
- Promotional Offer:
- “GET FREE PAYROLL FOR A YEAR” Banner: This banner highlights a promotional offer, potentially attracting new customers.
- “LIMITED QUANTITY” Note: This adds urgency to the offer.
- Annual/Monthly Toggle:
- “MONTHLY” and “ANNUAL” Tabs: These tabs allow users to easily compare the pricing difference between monthly and annual billing.
- Focus on Core Value:
- HR Platform: The products focus on HR management, highlighting the core value proposition of the platform.
