Streak

Simple Collaboration. Collaborate with a single click. Share contacts, email, files, and anything else needed to get the job done. Multipurpose. Manage your deals, support queue (and more) inside Gmail. Replace multiple external systems with Streak. Works with Google Apps. Streak connects securely to Google Apps.

This Streak SaaS pricing section is effective for several reasons:

  1. Clear Hierarchy and Visual Appeal:
  • Headline and Value Proposition: “Easy to try. Fair pricing to upgrade” is a welcoming and reassuring headline.
  • Toggle Switch: The “ANNUALLY/MONTHLY” toggle with “SAVE 20%” clearly highlights the benefits of annual billing.
  • Tiered Structure: Four distinct tiers (FREE, SOLO, PRO, ENTERPRISE) are clearly displayed with visual separation.
  • Visual Cues: The “Most popular” banner highlights a recommended option. Pricing is prominently displayed. Checkmarks clearly indicate included features.
  • Call to Action: “GET STARTED” and “CONTACT US” buttons are clearly visible and encourage user engagement.
  • Layout: The layout is clean, organized, and easy to scan.

 

  1. Value-Based Differentiation:
  • Target Audience: Each tier description highlights the target user and their needs, progressing from individuals to enterprise-level businesses.
  • Feature Progression: The descriptions clearly show the increasing functionality and complexity of each tier.
  • Usage Limits: The “Basic CRM” and “Mail merge” limits are used as differentiators.
  • Feature Set: The features included (Advanced CRM, Shared pipelines, Custom permissions, Data validation, Priority support) are relevant to the target audience and clearly communicate the value proposition.
  • Free Trial: The “Free 14-day trial” on the PRO tier is a strong incentive.

 

  1. Transparent Pricing:
  • Clear Pricing: Prices are clearly displayed for all tiers except the “ENTERPRISE” tier, which uses “CONTACT US” to indicate custom pricing.
  • Free Tier: The “FREE” tier is prominently featured, making it an attractive option for users to try the service.
  • Annual Savings: The “SAVE 20%” message clearly highlights the benefits of annual billing.

 

  1. Addressing Different User Needs:
  • Tier Names: The names suggest different levels of service and functionality.
  • Target Audience Descriptions: The descriptions explicitly target different customer segments based on their needs and business size.
  • Usage Limits: The varying usage limits cater to different needs and budgets.

 

  1. Strategic Use of Information:
  • Call to Action: The prominent CTAs drive conversions.
  • Concise Messaging: The descriptions are brief and to the point.
  • Focus on Benefits: The messaging focuses on the value users will receive, such as ease of use, scalability, and advanced features.
  • Visual Clarity: The use of checkmarks makes it easy to compare features across tiers.
  • “Most Popular” Highlight: The “Most Popular” banner draws attention to the recommended plan, potentially increasing conversions.
  • Free Tier: The “FREE” tier lowers the barrier to entry and encourages users to try the service.

Other Pricing Examples