The Sangoma pricing section is effective for several reasons:
Clear Hierarchy and Visual Appeal:
Headline Focus: “Cloud Pricing” is a clear and concise headline.
Two-Step Process: The “Get Started with Switchvox Cloud in Two Easy Steps” clearly outlines the process.
Tiered Structure: Two distinct plan types, “Unlimited” and “Metered,” are presented in separate, visually distinct boxes.
Visual Cues: Clear pricing information is prominently displayed within each box. “View Pricing Plan” and “Get a Quote” buttons are present.
Value-Based Differentiation:
Target Audience: Each plan type is described with its ideal customer profile (e.g., “companies with average to high call volume” vs. “companies that need flexibility”).
Feature Hints: The descriptions suggest different usage patterns and needs for each plan type.
Transparent Pricing:
Starting Prices: Clear starting prices are displayed for both Unlimited and Metered plans.
Addressing Different User Needs:
Plan Types: The two distinct plan types (Unlimited and Metered) directly address different usage and budget needs.
Target Audience Descriptions: The descriptions explicitly target different customer segments.
Strategic Use of Information:
Discount Offer: A “Get a 3-Year Discount” banner is present.
Non-profit Information: A note about additional pricing options for non-profits is included.
Clear Calls to Action: “View Pricing Plan” and “Get a Quote” buttons provide multiple options for user engagement.
